by Direct Agents | Jul 24, 2020 | Paid Search, SEO
At WWDC in 2020, Apple announced that in iOS 14 (releasing later this year), Identifier for Advertisers (IDFA) will essentially be reduced in its capabilities of providing user-level & device-level tracking. Within iOS 14, users will be able to “opt-in” to IDFA...
by Direct Agents | Jul 16, 2020 | Creative, Paid Search, Social
The average user has an account on eight social media platforms and can spend hours perusing them on any given day. With the social landscape further diversifying every year in terms of platform and creative options, marketers find themselves at a crossroads. On one...
by Direct Agents | Jun 8, 2020 | COVID-19 Resources, Paid Search
As the impact of COVID-19 continues to change the marketing landscape the need to evaluate where marketing dollars are going is more important than ever. One area that often comes under scrutiny is Paid Brand Search. Even in the best of times, the decision to run a...
by Direct Agents | Mar 26, 2019 | Google, Paid Search, Resources
Shopping campaigns have not only become a requirement for e-commerce companies to stay relevant and promote their online and local inventory, but to also protect their Brand impression share from competitors and retain their current client base. It’s been a little...
by Direct Agents | Dec 5, 2018 | News, Paid Search
Amazon’s advancements in voice search have only continued to evolve within the U.S. market share for in-home digital assistants. According to studies by OC&C, 50% of all searches will be voice searches by 2020 and 30% of those searches are set to be complete...
by Direct Agents | Nov 15, 2017 | Paid Search
Join Direct Agents on November 30th from 8:30 AM- 11:00 AM at Irvington bar and grill, located in the W Union Square, for an informative breakfast discussion on the e-commerce giant, Amazon. Experts from Direct Agents will be speaking on how brands can utilize tools...
