The first Google Core Algorithm update of 2023 is here and while no update is exactly the same, SEO professionals are becoming more and more versed in what protocols and precautions to take when Google rings the algorithm alarm. As with any Google Update, it’s...
Chat GPT has caused quite the stir since its release. As more users continue to experiment with ChatGPT, the AI technology continues to impress with its capabilities. ChatGPT has sparked discussions and questions across many industries as to what it will mean for the...
Google’s E-E-A-T Guidelines: SEO Content Strategy Success It’s well-known in the world of SEO that “content is king,” but as Google advances and launches new algorithm updates, it has become apparent that not all content is created equal. In the early days of Google,...
It’s no secret that Google is constantly evolving, introducing new features, and refining existing ones to make search even more accurate and powerful. On December 6, 2022, Google released their topics filter feature which has changed the way users search online....
As online spaces have become more and more accessible, alt text has become an important part of the conversation. As a marketer, you may know that providing accurate alt text is essential for complying with the Americans with Disabilities Act (ADA). However, what many...
The process of launching a new website is an intensive collaboration between several critical teams. Engineers, developers, marketers and business stakeholders all play vital roles in getting the public facing product ready for its debut. In any given 24 hour window,...
Just in time for the holidays, Apple launched a whopping two new ad placements within the App Store. While the mobile App Store has played a huge part in driving mobile engagement, Apple ads up to this point have been limited, to say the least. However, with new...
Google’s Latest SPAM Update Announced On Wednesday, Google took to Twitter to announce that it started rolling out its new October 2022 Google Spam Update. This new Google algorithm update should be completely rolled out in a week. By that time you should be able to...
New Google Search Features and Tools for Shopping During their annual Shop On 22 event, Google announced that it is making changes to how users can interact with Google Search with 9 new tools and features for shopping. These announced updates put emphasis on the...