Over the last decade, brands were able to acquire new customers efficiently and at scale through savvy Facebook, Instagram, and Google ad campaigns. For an entire generation of digital-first direct to consumer brands, their entire business model relied on the ability...
With 2023 around the corner, overall preparedness and confidence in your marketing strategy are key to a successful start to the year. With this in mind, we asked Direct Agents leadership to share their diverse perspectives on growing industry trends to look out for....
This article was written by Jackson Richards, VP of Strategy at Direct Agents. Twitter has always been an anomaly in the social media landscape. Despite being a significantly smaller platform (Facebook has 10x as many daily active users as Twitter, and even...
Created by Direct Agents EVP Megan Conahan, the Monthly Marketing Memo is a monthly newsletter that breaks down the latest trends and news across the marketing landscape. As a 17-year veteran in the marketing industry, Megan has successfully consulted with fortune...
Timothy Bachman, a Paid Media & Technology Strategist at Direct Agents has been instrumental in creating and implementing DA’s AI bidding tool, Konami, and shopping automation tool. Working at Direct Agents since June 2019, he continues to serve in a hybrid role...
On February 16th, Google announced a multi-year privacy initiative to build the Privacy Sandbox on Android. Google first launched its Privacy Sandbox for Chrome in the summer of 2020 with mixed results. The goal of the next phase in this initiative is to introduce...
The new fully automated Performance Max campaign has been launched across eCommerce clients at Direct Agents over the past month. The campaign encompasses multiple areas including Youtube, Display, Discovery, Gmail, and Google Maps. By targeting audiences based on...
Last night, Direct Agents hosted our first in-person event of the year, The Privacy Playbook: Navigating Trends, Measurement, & the New Consumer Landscape, at our NYC HQ, ‘The Acceleration Hub.’ Arielle Heyman, Head of Marketing at Bugaboo, Martha Kloko, Senior...
‘Tis the season to be… optimistic! New year, new you, right? Well, the same can be said for your marketing campaigns. With the shopping season behind us, brands tend to slow down. However, many brands forget Q1 is a great time to use the momentum gained from Q4....