Google
Goodbye Universal Analytics … Hello GA4!

Goodbye Universal Analytics … Hello GA4!

Google announced that on July 1, 2023, standard UA (Universal Analytics) will no longer process data. For Google Analytics 360 users, the end date will be October 1, 2023. So what does this mean for advertisers? Essentially, those who have not yet made the leap to...

Google Marketing Livestream 2022 Highlights

Google Marketing Livestream 2022 Highlights

Have you heard that Google Marketing Live has returned in-person? Google came back full force with its exciting live stream featuring advertisers and an audience full of energy. For those who missed it, there is no need to wait. You can watch the recording on-demand...

The Google Ads 3 Strikes System

The Google Ads 3 Strikes System

The dust is starting to settle after Google’s announcement of its new “Three Strikes” system for ads that violate certain policies, but brands and advertisers still have concerns. One day, you see an email from Google Ads saying you violated one of the rules within...

Google Marketing Livestream 2021 Highlights

Google Marketing Livestream 2021 Highlights

Miss the Google Marketing Livestream last week? You can rewatch it all on demand here, but if you’re just looking for the highlights Direct Agents has you covered! Here are the big announcements and changes coming to Google Ads this year.  Target ROAS bidding for...

Google