Google announced that on July 1, 2023, standard UA (Universal Analytics) will no longer process data. For Google Analytics 360 users, the end date will be October 1, 2023. So what does this mean for advertisers? Essentially, those who have not yet made the leap to...
Have you heard that Google Marketing Live has returned in-person? Google came back full force with its exciting live stream featuring advertisers and an audience full of energy. For those who missed it, there is no need to wait. You can watch the recording on-demand...
The holidays are right around the corner! Are your eCommerce campaigns ready? There’s still time to get everything buttoned up for a successful holiday season. Below is our summary for holiday planning on Google to help you stay on track. Check Feed Health - Confirm...
Direct Agents is proud to announce that our agency is now part of Google’s International Growth Program! As a Google export partner in the program, our agency can work closely with Google on cultivating international growth for clients across multiple verticals and...
The dust is starting to settle after Google’s announcement of its new “Three Strikes” system for ads that violate certain policies, but brands and advertisers still have concerns. One day, you see an email from Google Ads saying you violated one of the rules within...
Miss the Google Marketing Livestream last week? You can rewatch it all on demand here, but if you’re just looking for the highlights Direct Agents has you covered! Here are the big announcements and changes coming to Google Ads this year. Target ROAS bidding for...
As part of our ongoing iOS 14 update series (Part 1 & Part 2), we’ve detailed how Apple has rolled out new updates to their iOS system that impact advertisers & paid media campaigns.
First addressed by Direct Agents back in September, Google’s Core Web Vitals is a groundbreaking initiative for the search engine to judge a user’s experience of a webpage. Given the vagueness surrounding past Google algorithm updates, digital marketers are left...
If you were listening closely you might have heard the simultaneous cheers of privacy advocates and groans of digital marketers on Wednesday morning as Google made a major announcement regarding privacy. In groundbreaking news, Google has declared that they will no...