DATA & ANALYTICS
Industry-leading marketing analytics & technology
DATA & ANALYTICS
Industry-leading marketing analytics & technology
Our Marketing Data Intelligence Strategy
Our data team is comprised of innovators who are on the cutting edge with artificial intelligence, machine learning, and the engineering of custom data and business intelligence solutions that elevate brands above their competition.
With a primary mission of providing meaningful data solutions and insights, we work hand-in-hand with brands to identify and solve their unique data needs, while simplifying the complexities so they can quickly experience the benefits of a truly data-first strategy.
Staffing Augmentation
Quickly expand team resources with seamless integration of data and analytics experts.
Google Analytics 4
GA4 tracking plan development, implementation, and Universal Analytics migrations that provide the actionable data and insights needed to power your business
Google Tag Manager
Advanced dataLayer design, consultation, and container management reduces developer cost while speeding up deployment of new and custom tracking elements.
Media Mix Modeling
Taking the guesswork out of media planning. Our proprietary machine-learning algorithms use actual brand data to determine optimal budget allocations. Complete with forecasted performance projections and “what if” scenario planning.
Cookieless Martech Design
Comprehensive assessment of your martech and data ecosystems to ensure maximum data potential while protecting it from increasing privacy regulations.
Business Intelligence
Automated reporting solutions customized to your specific needs. Access your data at any time, in a design format that is intuitive and easy to understand for all stakeholders.
Proprietary Technology That Drives Growth
Direct Agents uses highly focused proprietary technologies that accelerate both growth and efficiency metrics for brands, ensuring a competitive advantage within the increasingly crowded digital space.
Kanopy AI
Increase scale and efficiency like never before by enhancing native platform bidders with advanced algorithms that are optimizing, learning, and predicting every hour of the day.
Amazon Competitive Intelligence
Access paid and organic share-of-voice data to answer fundamental questions of what it costs to dominate specific keywords & categories using data that no one else has. All while providing real-time visibility into the competition’s reaction.
Amazon Data Driven SEO
The most complete view of Amazon’s performance in the market that joins vendor/seller central, organic ranking, and product detail page monitoring to quantify and project the impact of SEO optimizations.
Custom Development: When out-of-the-box solutions are cost-prohibitive or non-existent, we are here to build the tech needed to drive your business forward.
Custom Development
When out-of-the-box solutions are cost-prohibitive or non-existent, we are here to build the tech needed to drive your business forward.
Proprietary Technology That Drives Growth
Direct Agents uses highly focused proprietary technologies that accelerate both growth and efficiency metrics for brands, ensuring a competitive advantage within the increasingly crowded digital space.
Kanopy AI
Increase scale and efficiency like never before by enhancing native platform bidders with advanced algorithms that are optimizing, learning, and predicting every hour of the day.
Amazon Competitive Intelligence
Access paid and organic share-of-voice data to answer fundamental questions of what it costs to dominate specific keywords & categories using data that no one else has. All while providing real-time visibility into the competition’s reaction.
Amazon Data Driven SEO
The most complete view of Amazon’s performance in the market that joins vendor/seller central, organic ranking, and product detail page monitoring to quantify and project the impact of SEO optimizations.
Custom Development: When out-of-the-box solutions are cost-prohibitive or non-existent, we are here to build the tech needed to drive your business forward.
Custom Development
When out-of-the-box solutions are cost-prohibitive or non-existent, we are here to build the tech needed to drive your business forward.
Cookieless Martech Design
Comprehensive assessment of your martech and data ecosystems to ensure maximum data potential while protecting it from increasing privacy regulations.
Game-Changing Bidding Technology
Our Kanopy AI technology consistently brings down Google ads CPAs by 30% while increasing sales volume. Learn more about how Kanopy AI can generate more efficient performance in our whitepaper.
Blog Feed
Retail Media Alert: Walmart Launches Search Term Impression Share Report for Brands
Walmart recently introduced the Search Term Impression Share Report (STIR) for Walmart advertisers. The STIR provides brands with complete visibility into their ad presence on Search Engine Result Pages, enabling advertisers to pinpoint their Share of Voice by keyword...
The Rise Of Google Analytics 4: Key Features & Changes Marketers Need To Be Aware Of
For over a decade, Google Analytics has been the go-to platform for businesses of all sizes to track and analyze their website traffic. However, the digital landscape is constantly evolving, and Google Analytics is no exception. In 2020, Google released Google...
Seasonal Success Strategies: Conversion Rate Optimization for the Holidays
How to Convert More Traffic This Shopping Season: Trends to Consider & Tests You Should Be Running Now While it may be hard to think about the holidays while you're still enjoying your much-anticipated summer plans, we at Direct Agents want to remind you that...