CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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Netflix and Google: Strategic Shopping Integration with “Emily in Paris”
Looking to replicate the magnifique fashion of Emily in Paris in your wardrobe with just a click on your phone? Well now, you can! In a move that marks a significant evolution in the intersection of streaming content and e-commerce, Netflix has teamed up with Google...
Leveraging Short-Form Video: A Strategic Imperative for B2B Marketing Leaders in 2024
As we navigate 2024, B2B content marketing is undergoing a significant transformation, with short-form video and social media content emerging as key players. Platforms like YouTube Shorts, Instagram Reels, and TikTok are proving to be exceptionally effective for B2B...
TikTok vs. YouTube: The Fight for Video Content Leadership
In the ever-evolving digital landscape, brands are continuously seeking the most effective and strategic platforms to engage with their audiences. A recent shift has emerged: according to the most recent DigiDay+ Research surveys, TikTok is now leading the charge with...
Understanding Amazon’s New AI Algorithms: COSMO and RUFUS
Amazon is taking significant strides to maintain its e-commerce dominance by introducing two AI-powered algorithms that could impact the future of Retail Search. COSMO and RUFUS aim to enhance the customer shopping experience by moving beyond the traditional...
AI in Creative: Balancing Automation & Human Ingenuity
It’s clear that AI has proven its value across vast business disciplines — including creative. Tools like Adobe AI, Runway AI, and ChatGPT have transformed our Creative team’s daily workflows, allowing them to be more efficient, expand our capabilities, and scale...
The Business Impact of AI: Insights and Opportunities
The Business Impact of AI Last week, I attended an executive education class at Columbia University on the ‘Business Impact of AI,’ taught by the insightful professors Dr. Morgan Cerf and Dr. Yuri Levin. This experience offered a deep dive into the transformative...
Is the Cookiepocolyse Really Over?
In a blog post yesterday, Google rocked the ad tech world after announcing that they no longer plan to deprecate third-party cookies in its Chrome browser. Below is an excerpt by Anthony Chavez, Vice President of Privacy Sandbox at Google. This part is extremely...
Beyond Clicks: Mastering Zero-Click Marketing in the Age of AI Search
AI has catalyzed massive innovation across various industries and has significantly accelerated the next phase of how consumers are interacting with the internet, even upending something as foundational as search behavior. With the rise of Perplexity AI, Google’s own...
The Dual Power of Content: Bridging Brand Building and Demand Generation in B2B Marketing
In the cutthroat world of B2B startups, it's all about the immediate results. The relentless push for quick wins often skews focus heavily towards lead generation, sidelining the crucial aspect of brand building. As we approach 2025, we are seeing a significant shift...
The B2B Marketing Reckoning: Outdated Playbooks Are No Match for the Modern Buyer
The B2B marketing landscape is undergoing a seismic shift. The traditional playbook, once reliable, is now a liability. Tactics like MQLs and lead generation that worked a decade ago are ineffective in today's hyper-connected, information-saturated world. Outdated...
TikTok Takes on Amazon: How “Deals For You Days” Could (Re) Shape eCommerce
Amazon's supremacy in e-commerce is being challenged, not just by Walmart and Target, but now by an unexpected contender: TikTok. TikTok has announced "Deals For You Days," strategically timed just a week before Amazon’s Prime Day. This isn't merely a sale event; it's...
AI in Creative: Balancing Automation & Human Ingenuity
It’s clear that AI has proven its value across vast business disciplines — including creative. Tools like Adobe AI, Runway AI, and ChatGPT have transformed our Creative team’s daily workflows, allowing them to be more efficient, expand our capabilities, and scale...