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Tips for Brands to Succeed on Prime Early Access Sale

Tips for Brands to Succeed on Prime Early Access Sale

We’ve all heard the rumors about this Fall Prime Day/Prime Fall Deal Event/Prime Day 2.0, but it’s now official: Prime Early Access Sale will now be on October 11-12th(!) and will offer yet another 48 hours of deals exclusively for Prime Members.  With inflation at an...

Creating a Holiday SEO Content Strategy

Creating a Holiday SEO Content Strategy

Set Your Website Up for Success with a Holiday Content Strategy Although the final dog days of summer are just beginning to fade and temperatures are still hovering in the upper 80s, it is never too early to start planning for the holiday season. This holds especially...

A Guide to Google’s “Helpful Content Update”

A Guide to Google’s “Helpful Content Update”

As a search engine, Google’s main goal is to match users with content that’s relevant to their search. Over the years Google has made strides toward providing more relevant and tailored results through the implementation of algorithm updates. The latest step towards...

Amazon Prime Day 2022 Results

Amazon Prime Day 2022 Results

Now that Amazon’s “biggest” shopping event in history has ended, Direct Agents has recapped the biggest wins and future learnings that brands can use to plan for Amazon’s next Prime Day scheduled in the Fall.    While many predicted that Prime Day 2022 would pale...

Amazon Trending News: A Second Prime Day in 2022?

Amazon Trending News: A Second Prime Day in 2022?

Amazon has quietly announced a second Prime Day for 2022 with what they’re now calling a “Prime Fall Deal Event”, a Prime-exclusive shopping event. Given what we know about the typical big event, Prime Day, this does sound suspiciously similar. While Amazon has not...

PPC Visionary Spotlight: Timothy Bachman

PPC Visionary Spotlight: Timothy Bachman

Timothy Bachman, a Paid Media & Technology Strategist at Direct Agents has been instrumental in creating and implementing DA’s AI bidding tool, Konami, and shopping automation tool. Working at Direct Agents since June of 2019, he continues to serve in a hybrid...

Looking Ahead: Youtube Trends In 2022

Looking Ahead: Youtube Trends In 2022

YouTube is the second most engaging website globally and in the US alone, 81% of adults utilize it, making it the most widely used online platform.  Diving into 2022, it is more vital than ever to focus on creating strong creative assets and strategies for this...