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A collection of original content from our agency teams.

Goodbye Universal Analytics … Hello GA4!

Goodbye Universal Analytics … Hello GA4!

Google announced that on July 1, 2023, standard UA (Universal Analytics) will no longer process data. For Google Analytics 360 users, the end date will be October 1, 2023. So what does this mean for advertisers? Essentially, those who have not yet made the leap to...

Break Through Retail – Key Takeaways

Break Through Retail – Key Takeaways

ICYMI, here are our top takeaways from our second in-person event of the year, Break Through Retail Strategies for eCommerce Brands to Create New Opportunities.  The Next Phase for Amazon Sellers - Megan Conahan, EVP at Direct Agents and Peter Shin, Partnership...

Pride Month 2022 – Resources

Pride Month 2022 – Resources

June 1st marks the beginning of Pride Month, in commemoration of the Stonewall Riots of 1969.  Pride Month is devoted to celebrating the accomplishments of the LGBTQIA+ community and honoring the ongoing pursuit of equal justice that continues today. Take a look...

Google Marketing Livestream 2022 Highlights

Google Marketing Livestream 2022 Highlights

Have you heard that Google Marketing Live has returned in-person? Google came back full force with its exciting live stream featuring advertisers and an audience full of energy. For those who missed it, there is no need to wait. You can watch the recording on-demand...

World Changing Ideas Recognition – Fast Company 2022

World Changing Ideas Recognition – Fast Company 2022

We’re proud to announce that our company has been named an honorable mention in the midsized business category of Fast Company’s World Changing Ideas Awards 2022 for the “Polycultural Angle” we bring to the work we do with clients.  As a company that prioritizes...

The Prosper Show – Key Learnings

The Prosper Show – Key Learnings

Nick Galante, VP of eCommerce at Direct Agents, attended the March 2022 Prosper Show; the networking hub, educational authority, and leading conference and trade show for established Amazon sellers. Outlined below are his top five key takeaways from the event. Amazon,...