CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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PPC Gear Up Guide: Google Bard’s Impact on Paid Advertising
Google Bard emphasizes the importance of understanding and satisfying user intent, creating a larger need for compelling and informative content that resonates with user needs and provides valuable insights. Knowing that advertisers must adapt strategies towards...
Maximizing Search Engine Performance: Combining PPC and SEO for Results
Combining SEO and PPC for Maximum Search Engine Impact In today's digital age, businesses of all sizes are increasingly relying on search engine optimization (SEO) and pay-per-click (PPC) advertising to reach their target audiences. While these two marketing...
A Closer Look at Google’s Search Generative Experience
What is Search Generative Experience (SGE)? Search Generative Experience (SGE) is a version of Google's search engine that will use AI to generate answers to complex questions in an attempt to allow people to find better answers faster. It will take up a significant...
TikTok Agency Creative Bootcamp: Top Takeaways
On Thursday, May 25, 2023, members of our Creative & Marketing teams had the opportunity to attend TikTok’s Agency Creative Bootcamp at their New York headquarters. Spearheaded by TikTok’s Global Creative Expert team, the sessions included tips and tricks for...
Pride Month 2023: LGBTQ+ Resources to Honor & Celebrate
Pride Month occurs annually in June to commemorate the 1969 Stonewall riots and celebrate the LGBTQ+ communities and the ongoing pursuit of equal justice. Below, we have included some helpful resources to help you honor, learn, and celebrate. What to Read We...
Prepare for Disruption: Amazon to Add Generative AI Across Its Marketplace
Surprise! Recent reports from Bloomberg reveal that Amazon, joining the ranks of Google and Meta, has plans to integrate Generative AI into their search engine. This update has the potential to transform the eCommerce landscape and revolutionize how over 60% of US...
AI Technology: Redefining the Boundaries of Creative
In a world where AI continues to redefine the boundaries of creative practices, the role of the creator has become all the more pivotal. From video production to graphic design, cutting-edge AI tools are transforming the landscape, enabling unprecedented efficiency...
Embracing AI in Brand Strategy: The Power Lies in Your Hands
Artificial Intelligence (AI) has made significant strides into the marketing landscape, promising new levels of efficiency and innovation. Beyond ChatGPT, new AI apps seem to be emerging daily. From data-driven brand strategy development to AI-empowered copywriting...
Google’s International Growth Workshop: Top Takeaways
Google’s International Growth Workshop is a global marketing summit that brings together innovators from across the advertising industry. This year’s workshop took place at Google’s Pier 57 office, giving attendees the opportunity to connect and share ideas with the...
Search & Performance Insider Summit: Top 5 Takeaways
MediaPost’s Search and Performance Insider Summit in Charleston was a success, featuring speakers from industry-leading brands and agencies as they discussed opportunities for growth, innovation, and diversification in the Search space. Amongst these leaders was...
Influencer Marketing and Amazon Inspire: A Powerful Combination for eCommerce Growth
With the intersection of eCommerce and user-generated content becoming closer than ever, brands must take advantage of Influencer Marketing to reach new consumers. When thinking about Influencer Marketing, consumers typically associate it with Meta, TikTok, and...
AI Breakdown: Past, Present & Potential
AI is transforming the marketing industry, enabling marketers to analyze vast amounts of data, deliver personalized experiences, and optimize campaigns. With the rise of digital marketing, marketing automation has become an essential tool for marketers, allowing them...