CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
Explore Our Categories
Honoring AAPI Heritage Month: 2023 Resources
Asian American and Pacific Islander Heritage Month is observed annually in May to recognize the cultural, experiential, and historical contributions of Asian American, Pacific Islander American, and Native Hawaiian individuals and groups. Below, we have included...
The First-Party Formula: Top 5 Tools for Leveraging First-Party Data
Though Google is not slated for the dissolution of third-party cookies until the end of 2024, it has not wasted time in launching initiatives and betas that will further support advertisers as they look to leverage first-party data in their core Paid Search...
What Your Brand Needs to Know Before Launching on New Marketplaces
Retail media has quickly become a highly effective way for brands to reach their target audience and drive sales. However, before launching a retail media campaign, there are several key factors that brands should consider in order to achieve success. In this article,...
What’s Next for Short-Form Video?
There has been plenty of head-turning news about social media sites recently. From the televised TikTok hearing featuring bold yes or no congressional questions for Shou Zi Chew (CEO of TikTok), to Elon Musk buying Twitter and temporarily changing the logo to an old...
Shoptalk 2023: Top 4 Takeaways
From March 26-29, Megan Conahan (EVP, Direct Agents) had the opportunity to attend Shoptalk in Las Vegas, NV. As one of the largest and most influential retail summits in the world, Conahan learned first-hand insights from leaders in the space, including Maureen Kelly...
20 Years of Direct Agents: Founder’s Story
In honor of our 20 years in business, Direct Agents Co-Founders Dinesh and Josh Boaz shared their unique founder's story and the incredible transformation the company has undergone over the last 2 decades. We hope you enjoy! It was the early 2000’s. Dinesh Boaz, 26,...
Google Deals Its First Update: Don’t Get Lost in the SERP Shuffle
The first Google Core Algorithm update of 2023 is here and while no update is exactly the same, SEO professionals are becoming more and more versed in what protocols and precautions to take when Google rings the algorithm alarm. As with any Google Update, it’s...
Direct Agents x TikTok Event: Recap
ICYMI: Here is what we covered at Outsmart, Don't Outspend: How to Approach Investments in 2023 presented by Direct Agents and TikTok. On Tuesday, March 21st 2023, Direct Agents and TikTok co-hosted our first in-person content event of the year, “Outsmart,...
Retail Media: Expanding Your Media Focus To Walmart and Target
Retail Media has emerged as the fastest-growing segment in Digital, with Walmart and Target being the leading drivers of growth (outside of Amazon). These two retail giants have historically dominated the offline market, accounting for over $500 billion in U.S. Retail...
20 Years of Direct Agents
We're excited to announce that Direct Agents is celebrating 20 years in business on March 31st! In honor of this milestone, our top executives reflected upon their time with Direct Agents, how the business has evolved, and the impact it has had on their professional...
Chat GPT For Content Creators: The Good, The Bad, and The Grey Area
Chat GPT has caused quite the stir since its release. As more users continue to experiment with ChatGPT, the AI technology continues to impress with its capabilities. ChatGPT has sparked discussions and questions across many industries as to what it will mean for the...
Digiday Media Buying Summit 2023: Recap
Digiday’s Media Buying Summit in New Orleans was a success, featuring speakers from industry-leading brands and agencies as they discussed opportunities for growth and innovation during uncertain times. Amongst these leaders were Corey Levine (VP of Integrated Media,...