What's the situation? In January, the Department of Justice (DOJ) filed a lawsuit against Google, alleging that they are engaging in anti-competitive behavior and abusing their dominant market position in the online ad industry. Google is often viewed strictly as a...
2023 is off to an interesting start for PPC advertisers with the rise of Artificial Intelligence (AI) as a search engine and increasing industry costs from the current economic state. Although challenging, these conditions create opportunities for improved...
‘Tis the season to be… optimistic! New year, new you, right? Well, the same can be said for your marketing campaigns. With the shopping season behind us, brands tend to slow down. However, many brands forget Q1 is a great time to use the momentum gained from Q4....
The holidays are right around the corner! Are your eCommerce campaigns ready? There’s still time to get everything buttoned up for a successful holiday season. Below is our summary for holiday planning on Google to help you stay on track. Check Feed Health - Confirm...
Direct Agents is proud to announce that our agency is now part of Google’s International Growth Program! As a Google export partner in the program, our agency can work closely with Google on cultivating international growth for clients across multiple verticals and...
Thank you for joining us at “How to Win Holiday 2021: Not Your Average Q4"! In case you missed it, or if you want to rewatch, please see our recap and video linked below. Watch the full session here Conquering the Curve: Staying Ahead of Consumer Behavior Trends –...
These days when I see VAC, I immediately think of vaccines - but Google has another VAC you should care about. It stands for Video Action Campaign, and we’re here to tell you all about it…. As marketers, one of the most frustrating parts of running paid YouTube...
What makes a successful Youtube campaign? Many brands miss out on the most basic step - ensuring unique and innovative creatives. To drive success for your brand’s next YouTube TrueView for action campaigns, creative should be the number one priority. Many brands try...
The Paid Search team at Direct Agents has been named a finalist in the Digiday Awards for Best Search Campaign. Digiday Awards honors “the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing.” The team...