PAID MEDIA
Running A World-Class Paid Media Strategy Requires Looking Beyond Campaign KPIS
PAID MEDIA
Running A World-Class Paid Media Strategy Requires Looking Beyond Campaign KPIS
It’s about connecting with your ideal audience, building brand awareness and consideration, and driving long-term growth for your business.
We believe in impactful media that relies on data and continues to deliver over time. Our teams immerse themselves into each brand’s underlying business goals to craft a strategy that promotes sustainable growth while exceeding marketing KPIs.
Our Approach
Audience Discovery
Understand who the users are, their main audience attributes, and where they are consuming media
Creative Messaging
Provide creative recommendations based on a customized media plan and best practices to ensure each channel drives results
Channel Mix
Build a holistic channel mix to ensure optimal performance and efficient spend to reach your target audience across the different consumer journey touchpoints
Monitoring & Measurement
Continuously monitor, report, analyze, and optimize the performance of our campaigns to meet and exceed KPIs
Our Approach
The Direct Agents Solution
Direct Agents is an omni-channel full service agency with expertise in every marketing channel. This means our clients’ paid media plans are built to achieve their business objectives, no matter the channel.
Paid Search
Effectively capturing hand raisers actively searching for your products and services.
Paid Social
Reach your target audience at the right place and time no matter the platform.
Programmatic & Localization
Serve the right ad to the right audience wherever they’re consuming content.
Connected TV
Better reach your audience in a realm where everybody is watching.
Digital Audio & Podcasts
Amplify the message of your brand to customers that are listening.
DOOH
Reach your audience on or offline, working to actualize the digital displays of your brand’s dreams.
Google Shopping
Efficiently build and promote product campaigns in the most suitable and effective arena.
Direct Partnerships
Unlock a collaborative approach to marketing, scaling and uncovering unique, joint opportunities that boost overall performance.
Sourcing 2P & 3P Data Segments
We leverage our publisher relationships to provide access to unique highly qualified 3P data, enable access to 2P data via our strategic framework, and build LAL models off captured 1P data.
Kanopy AI: Game-Changing Bidding Technology
Uncover Direct Agents’ proprietary Kanopy AI Technology in our white paper
Unpack the unique process behind the AI Bidding technology
Discover the technology’s impact by campaign type
Visualize Kanopy AI’s incredible results with specific clients
Blog Feed
Beyond Keywords: The New Frontier for B2B Marketers
For years, Google defined how B2B marketers connected with potential customers. It set the standards for SEO, shaped the world of paid search advertising, and provided detailed performance metrics. Marketers aligned their strategies with its algorithms, producing...
The Search Engine Revolution: Navigating the AI Landscape
In today’s digital landscape, search engines are evolving rapidly, with AI-powered platforms like SearchGPT and Perplexity AI joining the long-standing leader, Google. Google continues to hold an impressive 92% market share, but these AI-driven platforms are...
Google’s AI-Powered Holiday Shopping Overhaul: What It Means for Brands and Shoppers
As the competitive holiday shopping season approaches, Google is set to transform online shopping with its newly enhanced Shopping platform powered by AI. This revamp aims to bring more personalized, interactive experiences to consumers and bolster engagement from...
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