Unique Audience Segments

We started with audience research and customer surveys to gain an understanding of the perception of renewable energy and the brand. We found that each target industry had unique perspectives and needs that couldn’t be addressed with high-level brand messaging alone.

Tailored Marketing Decisions

Direct Agents built customized marketing experiences for each targeting vertical that included specific audience selects, media inventory, messaging, and microsites. Our research also showed that, while European businesses are willing to invest in reducing their carbon footprint, American businesses are more likely to make decisions based on the bottom line.

Tailored Marketing Decisions

Direct Agents built customized marketing experiences for each targeting vertical that included specific audience selects, media inventory, messaging, and microsites. Our research also showed that, while European businesses are willing to invest in reducing their carbon footprint, American businesses are more likely to make decisions based on the bottom line.

Bringing our Strategy to Life

We crafted a brand story that focused more on the efficiency and financial benefits of renewable energy while reducing the emphasis on environmental impact. We utilize AI in 3 key areas to maximize the impact of advertising; media preferences, media mix modeling, and platform optimization.

Segmented Media Distribution Strategy

This allows us to make the greatest impact on audiences, remove the guesswork of media investment, and minimize waste when testing and scaling. Our segmented media distribution strategy included a mix of digital channels, OOH, and trade partnerships. Identifying the right partnerships was key to the success of the strategy as they led the way in message resonance and lift.

Segmented Media Distribution Strategy

This allows us to make the greatest impact on audiences, remove the guesswork of media investment, and minimize waste when testing and scaling. Our segmented media distribution strategy included a mix of digital channels, OOH, and trade partnerships. Identifying the right partnerships was key to the success of the strategy as they led the way in message resonance and lift.