In a world where AI continues to redefine the boundaries of creative practices, the role of the creator has become all the more pivotal. From video production to graphic design, cutting-edge AI tools are transforming the landscape, enabling unprecedented efficiency...
Oftentimes, brands will spend thousands of marketing dollars on an omnichannel media strategy without investing in quality creative. Countless studies and brand campaigns have shown marketing teams that creativity should be a priority, not an afterthought. In 2023,...
Creative has always been instrumental in making social advertising effective, but what makes the creative stand out is constantly evolving. In this article, we discuss 3 creative formats that are currently under-utilized, but if leveraged will immediately...
Graphic Design is an exciting industry that is constantly evolving with new techniques and technologies. While this means endless opportunities for creativity, it also means that trends tend to circulate pretty quickly. To make sure you are ahead of the curve in 2023,...
On Thursday, October 20th 2022, the Direct Agents team hosted our clients, partners, friends, and fellow team members at the Acceleration Hub – our NYC headquarters – in celebration of the launch of Illuminate magazine, Vol. 5. Illuminate is our in-house publication...
The plane hits the runway. A 6-hour flight from coast to coast begins the Santa Cruz journey. We’re in California for a lifestyle video and photography shoot, highlighting various products for a vitamin company. Valentina Elegante, my manager, and mentor is in the...
What makes a successful Youtube campaign? Many brands miss out on the most basic step - ensuring unique and innovative creatives. To drive success for your brand’s next YouTube TrueView for action campaigns, creative should be the number one priority. Many brands try...
Color of Change Nationwide Digital Campaign The creative team at Direct Agents is proud to partner with Color of Change to launch a nationwide digital out-of-home campaign. Color of Change is an organization dedicated to creating a more human America for Black People....
On January 27th, our Creative Director & Co-Founder, Dinesh Boaz, represented the United States as an X Photographer at the FUJIFILM X Summit Global 2021. Dinesh was selected out of a group of over 70 Fujifilm photographers and presented new work, discussed...