A few weeks ago my team and I attended the Digiday Video Advertising Summit in serene Palm Springs! This conference discussed how brands and agencies can address challenges and opportunities in an ever-fragmented video marketplace.
According to Edelman’s 2018 Trust Barometer Report, 60% of people do not trust social media companies. What does this mean for advertisers? Brands now, more than ever, need to earn trust and value in order to not only acquire but
California has always been home for me, but this trip to Los Angeles for Adobe MAX 2018 was even more special. During this three day conference, I was surrounded by over 14,000 creative professionals from around the world, and we
Direct Agents has won the 2018 W3 Award and 2018 MarCom Award for the work done by its creative team, Digital Content Lab. The W3 Awards celebrates excellence in the digital realm by recognizing outstanding Web Marketing, Video, and Social
The creative advertising landscape is constantly evolving, due to the level of user-generated content, to the pace technology is heading, to the latest trends in social media. Dinesh Boaz, a photographer and Creative Director/Co-Founder of Direct Agents, runs the company’s
With numerous ad formats and placements readily available for brands on display and social, many advertisers often get lost in the mix and lose huge opportunities to drive higher performance in their campaigns. What should advertisers be aware of and