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Instagram Testing Out New Paid Subscriptions Feature

Instagram Testing Out New Paid Subscriptions Feature

UGC appetite is stronger than ever and monetization capabilities are expanding for the creators behind this in-demand content type.  Instagram is testing out a new paid subscription feature to help creators earn money for their content and give their followers access...

The Facebook Outage: What You Need to Know

The Facebook Outage: What You Need to Know

We’re sure you noticed the big Facebook outage this week. We were made largely aware of this, not just because of our profession as marketers, but also because we suddenly lost our ability to escape for a few moments by watching cute puppy photos on Instagram, and we...

Noho NYC Marketing Talks Takeaways

Noho NYC Marketing Talks Takeaways

What is Clubhouse? Clubhouse is an invite-only audio content app. Users are able to listen into conversations on a variety of topics, from tech and “hustle” to wellness and travel. The app essentially works as a live podcast, or a digital conference without the visual...

The Real Reels Breakdown – A Dive into Instagram Reels

The Real Reels Breakdown – A Dive into Instagram Reels

With TikTok rapidly gaining popularity, Facebook tasked its teams at Instagram for an opportunity to capitalize on this new social medium. This week, they formally rolled out a new feature called Reels, a highly anticipated launch that has been in development for over a year. This blog post is part one of three that will dive into Reels and TikTok and the recent developments between these two platforms.

Top Three Creative Mistakes Marketers Make When Branding on Social Platforms

Top Three Creative Mistakes Marketers Make When Branding on Social Platforms

The average user has an account on eight social media platforms and can spend hours perusing them on any given day. With the social landscape further diversifying every year in terms of platform and creative options, marketers find themselves at a crossroads. On one hand, acknowledging that Creative is the most important element of their advertising campaigns. On the other hand, they are forced to recognize that the cost of having creativity optimized towards each of the placements has increased substantially.

Understanding the Facebook Auction

Understanding the Facebook Auction

Facebook delivers ads from a million of advertisers to billions of people – How does their system work to ensure that they’re connecting the right user to the right ad while maximizing value for both parties? Facebook recently released a refresher in their “Good Questions, Real Answers” series to help advertisers better understand how their ad system works.

Facebook determines which ads to showcase to users based off of two factors:

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