Understanding the Facebook Auction
Facebook delivers ads from a million of advertisers to billions of people - How does their system work to ensure that they’re connecting the right user to the right ad while maximizing value for both parties? Facebook recently released a
Facebook Launches Shops
With more and more consumers embracing digital commerce due to the pandemic, Facebook has joined the e-commerce space officially with the launch of Facebook Shops. Facebook Shops allow businesses to set up an online store for customers to browse through
Coronavirus’s Impact on the Cost of Ad Delivery on Facebook
Since mid-March, the cost of inventory on Facebook & Instagram has dropped an estimated 10% to 20% across all verticals. This was a result of advertisers being forced to pull back rapidly as stay-at-home orders closed shop for several industries.
Direct Agents Announces New Clients Within Belkin International’s Brand Portfolio: Belkin, Linksys, Wemo and Phyn
Direct Agents, New York — Direct Agents, a data-driven, full-service digital advertising agency, announced it has added Belkin International’s house of brands: Belkin, Linksys, Wemo, and Phyn as clients. Direct Agents will run a full-service digital media engagement inclusive of
Amazon Series: The Latest Social Media Partnership
Amazon, one of the largest global online retailers in the world, is teaming up with Snapchat to launch a visual search tool for consumers to easily locate and purchase items with a simple scan. This pairing is set to further
Join Us For Our Webinar With Facebook: Maximizing The Effectiveness Of Your Social Campaigns
You're invited! Join experts from Direct Agents and Facebook on November 14th at 3 PM EST, for a webinar on maximizing the effectiveness of your social campaign! The increase of popularity in promoting content and advertising across social channels has
Utilizing New Social Media Tools To Increase Conversion Rate, Brand Awareness and Engagement
Since the start of June, the big social media platforms have been rolling out updates for the benefit of creators and brands alike. With so much change being thrown your way, you might have missed announcements that could potentially help
How To Leverage Instagram to Boost Brand Engagement and Sales
Instagram, a rapidly growing mobile and visual-focused social platform has 700+ million users, with over 400 million of those users engaging with the platform every single day! In 2016, it’s estimated that the platform brought in $1.53B in global mobile
Media Trends To Know in 2017
Last week I was pleased to represent Direct Agents at the She Runs It (formerly, Advertising Women of New York) ‘What’s Hot in Media’ event. From the panels ranging from data measurement to experiential storytelling, a common theme emerged. With
