UGC appetite is stronger than ever and monetization capabilities are expanding for the creators behind this in-demand content type. Instagram is testing out a new paid subscription feature to help creators earn money for their content and give their followers access...
The social media landscape is always evolving. This past month especially, several important new features have been rolled out across all of the major platforms. Let’s dive into some of the latest and greatest social media updates shaking up the industry right now....
Facebook and Instagram have typically been top of mind for marketers’ full-funnel holiday planning, but with the rise of e-commerce capabilities across newer social media platforms, consumer perception of social issues, and the recent platform outage, is this the...
We’re sure you noticed the big Facebook outage this week. We were made largely aware of this, not just because of our profession as marketers, but also because we suddenly lost our ability to escape for a few moments by watching cute puppy photos on Instagram, and we...
As part of our ongoing iOS 14 update series (Part 1 & Part 2), we’ve detailed how Apple has rolled out new updates to their iOS system that impact advertisers & paid media campaigns.
What is Clubhouse? Clubhouse is an invite-only audio content app. Users are able to listen into conversations on a variety of topics, from tech and “hustle” to wellness and travel. The app essentially works as a live podcast, or a digital conference without the visual...
With TikTok rapidly gaining popularity, Facebook tasked its teams at Instagram for an opportunity to capitalize on this new social medium. This week, they formally rolled out a new feature called Reels, a highly anticipated launch that has been in development for over a year. This blog post is part one of three that will dive into Reels and TikTok and the recent developments between these two platforms.
The average user has an account on eight social media platforms and can spend hours perusing them on any given day. With the social landscape further diversifying every year in terms of platform and creative options, marketers find themselves at a crossroads. On one hand, acknowledging that Creative is the most important element of their advertising campaigns. On the other hand, they are forced to recognize that the cost of having creativity optimized towards each of the placements has increased substantially.
Facebook delivers ads from a million of advertisers to billions of people – How does their system work to ensure that they’re connecting the right user to the right ad while maximizing value for both parties? Facebook recently released a refresher in their “Good Questions, Real Answers” series to help advertisers better understand how their ad system works.
Facebook determines which ads to showcase to users based off of two factors: