Performance CTV Suite
The Only CTV Solution Built for Performance Marketers
Performance CTV Suite
The Only CTV Solution Built for Performance Marketers
Marketing Strategy
We craft customized plans to precisely target and significantly impact your KPIs. Our strategy focuses on maximizing the efficiency of your advertising spend, ensuring every dollar contributes to your goals.
Performance Measurement
We combine industry-leading tracking tools with our unique IMPACT 360 solution to provide deeper insights beyond standard views and impressions. This approach offers a more comprehensive measurement of campaign effectiveness.
Creative Design
Our creative team specializes in performance CTV, producing content that excels in this premium space. We create engaging visuals, compelling narratives, and strategic calls-to-action that drive measurable results against your KPIs and outperform competitors.
Buying & Optimizing
Our approach is tech-agnostic, selecting the most suitable solutions for your brand. Utilizing our proprietary AI, HIPER, we analyze real-time and historical data to fine-tune each CTV impression, aligning closely with your specific objectives and enhancing ROI.
CREATIVE-FIRST CAMPAIGNS
Take a Creative-First Approach
Our approach focuses on crafting compelling, innovative creatives specifically for CTV. We’re dedicated to crafting engaging and interactive assets, designed to amplify your brand’s presence and extend beyond the visual
Consider Your Audience
Leveraging dynamic ad insertion, we deliver real-time, relevant content. Our sophisticated approach tailors each creative to match viewer behaviors and preferences, offering a personalized ad experience
Lead with Innovation
Stay ahead of the competition with groundbreaking ad formats. Our approach doesn’t just follow trends – it sets them. By integrating advanced creative insights, we ensure your ads drive substantial brand performance
BLUEPRINT METHODOLOGY
A Tailored Approach
While most brands include Search and Social in their channel mix, these are just one piece of the digital marketing puzzle. Our DA Blueprint methodology allows us to take both an art & science approach to building customized media plans where we leverage various attributes to arrive at the optimal mix of channels, partners, data and inventory.
Optimizing CTV with Precision
By applying our Blueprint methodology across CTV, we are able to hand-select CTV and OTT inventory to maximize scale and efficiency, delivering superior results for our clients by tapping into the most effective resources available.
PREMIUM CTV INVENTORY
Our systems of top-tier publishers & partners — reaching 250MM+ monthly uniques, vetted for fraud, ad clutter, and sensitive content — empower brands to maximize their budget towards business objectives.
Master Multi-Tiered Procurement through Our Curated Marketplaces
1. We offer access to premium CTV inventory across diverse publishers
2. Our direct relationships with publishers allow our clients to take advantage of exclusive perks like free creative, product betas, and more
3. We are technology agnostic and not limited to solving all problems with the same tool. We select the best platforms for each client’s unique set of KPIs, target audiences, and campaign parameters
IMPACT 360 ATTRIBUTION
We combine the best tracking tools with our industry-leading measurement solutions to unlock a data-driven lens on your CTV performance.
Precise ROAS & CPA Tracking with IP-Pixel Attribution
Our trusted and vetted IP-Pixel measurement solutions connect ad exposure on CTV devices to online actions, revealing the true impact of your campaigns against metrics that matter
Uncover the Hidden Value with Incremental Lift
Our model goes beyond limited direct attribution, isolating the incremental lift in brand awareness, purchase intent, and conversions driven by your CTV campaigns
Actionable Data for Continuous Improvement
Our team provides access to comprehensive dashboards with key performance indicators and actionable insights to interpret performance data and make strategic recommendations