COVID-19 Resources
Paid Brand Search During COVID-19 and Beyond: Is It Worth It?

Paid Brand Search During COVID-19 and Beyond: Is It Worth It?

As the impact of COVID-19 continues to change the marketing landscape the need to evaluate where marketing dollars are going is more important than ever. One area that often comes under scrutiny is Paid Brand Search. Even in the best of times, the decision to run a paid brand search campaign can depend largely on the competitive landscape and name recognition of your brand. But regardless of the level of conquesting seen on your branded terms, there is always a value to running some degree of branded search. Benefits of running brand include:

Meals for Frontline Families

Meals for Frontline Families

At Direct Agents, we know the importance of getting involved with our community. When COVID-19 reached NYC and we shifted into working remotely, we had to pause our active volunteering involvement. And while we adjusted to our new working conditions, we knew we wanted to remain connected with not only our employees but also our community.

Shapers of Change: Marketing Strategies + What’s Next

Shapers of Change: Marketing Strategies + What’s Next

Join us for our second Virtual Summit on June 17th at 1:30 ET/ 10:30 PT as we navigate the current state of digital marketing. This virtual summit will discuss how COVID-19 is affecting marketers and businesses. Industry leaders will participate in fireside chats covering topics such as the Future of Fashion, Amazon, and eCommerce and how businesses should be planning their reopening.

Webinar Week: Key Takeaways

Webinar Week: Key Takeaways

This year, mental health feels more top of mind than ever. According to the Center for Disease Control and Prevention, 1 in 5 Americans will experience a mental illness in a given year and more than 50% will be diagnosed with a mental illness or disorder at some point in their lifetime. While these statistics mean that over 44 million Americans are experiencing some form of mental illness, 56% go without receiving any treatment.

Coronavirus’s Impact on the Cost of Ad Delivery on Facebook

Coronavirus’s Impact on the Cost of Ad Delivery on Facebook

Since mid-March, the cost of inventory on Facebook & Instagram has dropped an estimated 10% to 20% across all verticals. This was a result of advertisers being forced to pull back rapidly as stay-at-home orders closed shop for several industries. With fewer advertisers in the playing field, competition, and cost of bids in the auction have decreased, leading to an overall decrease in CPMs in the platform.

COVID-19 Resources