While Direct Agents recently celebrated our 18-year anniversary, there’s another, less exciting, commemoration in our midst. This March marked the 1 year anniversary of the COVID-19 pandemic shutdown. While it might not seem like a day to celebrate, we can look back...
Early Adopters with Instacart Advertising
COVID-19 accelerates the movement of groceries online Consumer demand for online grocery continues to grow exponentially as COVID-19 drags on. Pre-pandemic, experts previously thought a 15% e-commerce penetration for the grocery market was a pipe dream. However, in...
Remote Video Production: Reimagining Creative Projects in 2021
While the country has seen waves of state openings and closings, it’s clear that 2021 will not bring complete certainty to the business challenges that COVID-19 poses. Marketers will continue to face similar challenges this year, and it will take innovative thinking...
Paid Brand Search During COVID-19 and Beyond: Is It Worth It?
As the impact of COVID-19 continues to change the marketing landscape the need to evaluate where marketing dollars are going is more important than ever. One area that often comes under scrutiny is Paid Brand Search. Even in the best of times, the decision to run a paid brand search campaign can depend largely on the competitive landscape and name recognition of your brand. But regardless of the level of conquesting seen on your branded terms, there is always a value to running some degree of branded search. Benefits of running brand include:
Meals for Frontline Families
At Direct Agents, we know the importance of getting involved with our community. When COVID-19 reached NYC and we shifted into working remotely, we had to pause our active volunteering involvement. And while we adjusted to our new working conditions, we knew we wanted to remain connected with not only our employees but also our community.
Content is Gold, but Reach is Silver: Why Biddable Media is essential for OTTs in the era of COVID
There is nothing more alluring than a glimpse of a new piece of content on our feed. Stay-at- home orders have us binge-watching classics and scrolling through the familiar dashboards of Netflix & Hulu more than ever. The concept of “content is king” has never rung more true than it does today.
Shapers of Change: Marketing Strategies + What’s Next
Join us for our second Virtual Summit on June 17th at 1:30 ET/ 10:30 PT as we navigate the current state of digital marketing. This virtual summit will discuss how COVID-19 is affecting marketers and businesses. Industry leaders will participate in fireside chats covering topics such as the Future of Fashion, Amazon, and eCommerce and how businesses should be planning their reopening.
Webinar Week: Key Takeaways
This year, mental health feels more top of mind than ever. According to the Center for Disease Control and Prevention, 1 in 5 Americans will experience a mental illness in a given year and more than 50% will be diagnosed with a mental illness or disorder at some point in their lifetime. While these statistics mean that over 44 million Americans are experiencing some form of mental illness, 56% go without receiving any treatment.
Coronavirus’s Impact on the Cost of Ad Delivery on Facebook
Since mid-March, the cost of inventory on Facebook & Instagram has dropped an estimated 10% to 20% across all verticals. This was a result of advertisers being forced to pull back rapidly as stay-at-home orders closed shop for several industries. With fewer advertisers in the playing field, competition, and cost of bids in the auction have decreased, leading to an overall decrease in CPMs in the platform.