INDUSTRY-LEADING AMAZON GROWTH AGENCY

Providing Brands with an Unfair Advantage

Thought Leaders & Innovators

We develop challenger growth strategies and long-term expansion strategies.

Comprehensive & Holistic Management

We take care of it all, maximizing brand awareness, sales velocity and profitablilty.

Collaborative & Caring Team

We are a passionate and dedicated team, and go above and beyond for our clients.

Industry Leading Proprietary Technology

We have the most advanced, competitive intelligence tech and AI-powered campaign management.

Focus on Sell-Through

We grow shipped revenue, not just AMS attributed revenue (and report on it.)

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Amplify Media Across Retailers

We amplify media across retailers including Walmart, Target, Ebay, Instacart, BestBuy, Staples, Costco, Walgreens, CVS and more.

OUR UNFAIR TECHNOLOGY

1.

AI powered campaign management.

2.

Custom database and dashboards to continuously store Amazon data.

3.

Vendor central and AMS data integration all in one location.

4.

Product review sentiment tracker.

5.

Amazon share of voice technology and competition monitor.

6.

Amazon rank tracking technology.

AMAZON STRATEGY

Amazon is increasingly becoming a brand destination and is today the fastest-growing advertising platform. Consumers are on Amazon to both discover and purchase new brands and products, and mastering each stage of the customer journey is vital. With a holistic and calculated approach to generating on-platform awareness and sales, we develop strategies that encompass all available channels and betas on Amazon, and if needed, all other digital media channels. Our proprietary Amazon Technology provides our clients with a competitive advantage as we optimize ad campaigns to minimize cost while maximizing sales, ROAS and marketshare.

Whether it’s building highly targeted brand awareness, increasing ROAS, conquesting competing products, or optimizing a deals program, our Amazon team provides custom-tailored solutions for each of our clients.

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Overall Amazon Strategy

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Brand Awareness & Growth

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Creative Development

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Product Launch Strategy

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Promotional Strategy

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1P and 3P Strategy

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Budgeting & Forecasting

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Beta Access & Testing

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Organic Ranking Optimization

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Media Strategy

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Measurement

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Amazon Attribution

OUR DIGITAL RETAIL ECOSYSTEM

Amazon SEO

Text Match Relevancy
Price
Benefits Focused
Fulfillment Method
Availability
Reviews
Images & Creative
A+/EBC
Storefront
Custom Imagery
Posts/Follow

Amazon Advertising

Sponsored Products
Sponsored Brands
Sponsored Display
Amazon DSP
Promotions
Video-in-Search
Amazon Live
Amazon Editorials
Rebates

Marketplace Amplification

Walmart
Ebay
Target
Instacart
Costco
Sam’s Club
Best Buy
Staples
CVS
Walgreens
Macys

External

TikTok
PPC
Facebook
Twitter
Instagram
YouTube
Emails
Blogs
Display
Website
TV/Radio/OOH

Measurement

AMS
Brand Analytics
Amazon Attribution
Share-Of-Voice (SOV)
Keyword/ASIN Ranking
Web Analytics
Product Review/Rating
Seller Central Integration
Vendor Central

OUR DIGITAL RETAIL ECOSYSTEM

Amazon SEO

Text Match Relevancy
Price
Benefits Focused
Fulfillment Method
Availability
Reviews
Images & Creative
A+/EBC
Storefront
Custom Imagery
Posts/Follow

Amazon Advertising

Sponsored Products
Sponsored Brands
Sponsored Display
Amazon DSP
Promotions
Video-in-Search
Amazon Live
Amazon Editorials
Rebates

Marketplace Amplification

Walmart
Ebay
Target
Instacart
Costco
Sam’s Club
Best Buy
Staples
CVS
Walgreens
Macys

External

TikTok
PPC
Facebook
Twitter
Instagram
YouTube
Emails
Blogs
Display
Website
TV/Radio/OOH

Measurement

AMS
Brand Analytics
Amazon Attribution
Share-Of-Voice (SOV)
Keyword/ASIN Ranking
Web Analytics
Product Review/Rating
Seller Central Integration
Vendor Central

AMAZON SEO

We grow your organic presence and improve your rankings on Amazon through end-to-end development and testing of the A10 algorithm. Our team of experts understands and studies Amazon’s search algorithm for a complete approach to your brand’s SEO, whether it’s building highly targeted brand awareness, increasing ROAS, conquesting competing products, or optimizing a deals program, our Amazon team provides custom-tailored solutions for each of our clients.

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Keyword/ASIN research

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Product Listing Optimization

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Content Writing and Development

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Amazon Follow & Posts Development

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Seller Account Set Up

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Brand Registry & Brand Ownership

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A+/Enhanced Content Optimization

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Amazon Storefront Optimization

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Amazon’s Choice Badge Optimization

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Custom Imagery

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Amazon Review Growth

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Competitive Analysis

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Keyword/ASIN Rank Tracking

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New Product Opportunities

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A/B Testing

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Pricing Analysis

Sales Acceleration

We take time to understand your brand, products and competitive landscape and will develop a custom Amazon Ads strategy that will truly scale your Amazon sales and brand awareness. Our proprietary SOV Technology provides a constant view and feedback of your Amazon presence and paired with our AI-powered bid management, enables our clients to minimize costs while maximizing market share, sales and ROAS.

AMS
  • SPA
  • SBA
  • Sponsored Display
  • Video In Search
  • Portfolio Campaigns
  • ASIN Targeting
  • Amazon Promotions
DSP
  • Custom Audiences (ASIN
  • Retargeting, ASIN Statistical Twin Audiences)
  • Competitor ASIN and Purchases
  • Contextual, In Market, and Affinity
  • Prime Video
  • Twitch
  • CRM Remarketing
Proprietary Technology
  • Industry’s Only Amazon SOV Technology
  • Paired With AI-Powered Automation (Greatly Increase Sales & ROAS)
  • Organic Rank Tracking
  • Organic & Paid Competitive
  • Monitoring
  • A/B Split Testing
  • Product Review Sentiment Tracker
  • All-In-One Dashboards (Vendor Central/Seller Central + AMS Together)

International Expansion Into US Market

We help companies that do not have a US presence launch and grow successfully on Amazon.

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Foreign Entity Amazon Account Setup and Guidance

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Marketplace & Category Research

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Amazon Business Plans and ROI Forecasts

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Trademark Registrations through Amazon

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Sales & Inventory Forecasting

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Product Listing Setup, Development & Optimization

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Promotions, Advertising & Growth Strategy + Execution

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Complete & Transparent Reporting

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Off-Amazon Presence & Marketing

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And More!

Our Amazon & ECommerce Blog

Amazon Brand Store Tips for Holiday 2021

Amazon Brand Store Tips for Holiday 2021

The most coveted product by consumers across the globe, especially during the holiday season, isn’t a product at all — it’s a service. While most brands have their own D2C site, Amazon provides a level of convenience rarely found elsewhere in eCommerce, making it a...

Direct Agents Listed on Amazon Partner Directory

Direct Agents Listed on Amazon Partner Directory

We are proud to announce that Direct Agents is now listed in Amazon’s Partner Directory! As an agency with partner status from Amazon Advertising, Direct Agents demonstrates an industry-recognized understanding of Amazon advertising. Direct Agents looks forward to...

Amazon Q4 Holiday Webinar – Key Takeaways

Amazon Q4 Holiday Webinar – Key Takeaways

Thank you for joining us for our Holiday Amazon planning webinar! In case you missed it, or if you want to rewatch it, please see our recap and videos linked below. Don’t Sacrifice Brand Awareness for the Sake of RoAS   Brand awareness is just as important to business...

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