Retail Media

Case Study

A strategy board game company approached DA with the desire to improve performance on two online retailers: Target and Walmart

In need of unique strategies to grow the business across multiple platforms to build back lost market share

The goal was to grow revenue and brand awareness of both established games and new product launches

Conducted keyword and competitive research in order to better inform paid and organic strategy on Target & Walmart

Based on research, optimized all product listings to increase SEO relevancy, grow organic rankings and establish greatest opportunities for growth on each marketplace

Provided Rich Media and creative recommendations including video and 360 views to improve click through rate

Concepted media plan for Target & Walmart based on sales potential, target market overlap as well as in-store retailer goals

Goal setting each quarter at the SKU level based on product life cycle, average order value, historic conversion rates, and category ranking

Built custom dashboard for Amazon, Walmart, & Target in one place to make quick budget shifts and ensure growth goals were achieved


average MoM growth since the beginning of the engagement


average MoM increase in conversion rates


business 6 months after launch