Retail Media
Case Study
A strategy board game company approached DA with the desire to improve performance on two online retailers: Target and Walmart
In need of unique strategies to grow the business across multiple platforms to build back lost market share
The goal was to grow revenue and brand awareness of both established games and new product launches
Conducted keyword and competitive research in order to better inform paid and organic strategy on Target & Walmart
Based on research, optimized all product listings to increase SEO relevancy, grow organic rankings and establish greatest opportunities for growth on each marketplace
Provided Rich Media and creative recommendations including video and 360 views to improve click through rate
Concepted media plan for Target & Walmart based on sales potential, target market overlap as well as in-store retailer goals
Goal setting each quarter at the SKU level based on product life cycle, average order value, historic conversion rates, and category ranking
Built custom dashboard for Amazon, Walmart, & Target in one place to make quick budget shifts and ensure growth goals were achieved
+95%
average MoM growth since the beginning of the engagement
+21%
average MoM increase in conversion rates
7-figure
business 6 months after launch