Amazon Case Study
A large apparel brand approached DA with massive competitor encroachment. No way of monitoring who was occupying the SERP for their brand terms.
Challenged was posed to DA:
How can we stop competitors from showing up for our branded terms?
How do we track our share of voice and AMZ presence?
After examining the Amazon market space, DA Business Intelligence team quickly realized no technology provider existed to solve challenge
AI technology was concepted to continuously monitor searches on Amazon, and collect data on which Brand shows up, where, how often, and for paid and organic results by keyword
This became the industry’s first Amazon share of voice technology and gave our clients the means to fully monitor the Amazon landscape, their competitors and their own Amazon presence
Tool also allowed DA to precisely hone in on high revenue keywords and products and the ability to win those searches in the marketplace
(Near) real-time feedback to gain insight on how to bid more precisely and where the cutoff points were, to efficiently adjust our bidding and optimize performance
DA also realized that the recommended Amazon bids weren't optimal and when followed, the performance wasn’t the most efficient
decrease in MoM CPCs without losing SOV
Additional budget gained allowed us to capture incremental traffic and sales
increase in clicks
increase in sales and lower CPCs improved ACoS by 109%
SOV and complete control of brand gained