Belkin
Case Study
Belkin, an industry-leading electronics manufacturer, had seen YoY sales declines across key retail partners
As COVID ensued, Belkin tasked DA to concept a new media strategy to capture the work-from-home demand and grow sales
Focus on marketing essential products consumers needed most to increase their productivity
Direct Agents identified the creative elements that were key to capture the work from home demand and convert this interest into sales
New imagery was concepted that focused on the product as the hero, with design and copy that balanced functionality with a human touch
Restructured Amazon by product subcategory, with over 67 campaigns and ~16,690 keywords to quickly identify and scale the account
Ad Strategy focused on conquesting buybox on key competitor detail pages, while also protecting Belkin’s own detail pages by cross-selling the newest HERO products
Marketplace expansion was also a key focus, goal of making it easy for consumers to buy products online or in-store at the retailer of their choosing
Best Buy, Walmart, and Target now managed under DA, we now had visibility into retailer acquisition costs that allowed us to shift paid investments and grow topline sales
12
consecutive months of YoY Growth on Amazon
+36%
increase in YoY revenue across storefront
32%
increase in glance views
28%
total business growth across retail units