Bazooka Candy Brands Case Study

The Bazooka Companies, Inc, is an iconic chewing gum & candy company. As the brand expanded on Amazon, they faced new challenges that hindered YoY growth

Large increases in competition, under-investment against competitors, severe out of stock issues and ineligibility

As the partnership kicked off, all product detail pages audited & optimized to increase organic reach and generate higher conversion rates

Advertising strategy was then concepted to increase brand reach across the SERP to gain net new buyers, while maintaining high ROAS

Maximized ad exposure at the lowest CPC by monitoring seasonal search volume changes and cost differences between evergreen & seasonal terms

Ran competitive detail page ads which resulted in 60-80% cost savings compared to keywords while still driving high conversion rates

Leaned heavily into Social Media and DSP audience-targeting to grow glance views & new to brand sales

Activated DA Proprietary SOV Technology for CPC cost reductions and re-invest all savings into non-brand keywords for sales expansion

+196%

YoY Sales Growth

+250%

increase in Glance Views

101

pieces of A+ Content Uploaded

+39%

improvement in average BSR

2x

ranking on Page 1-3

#3

in Rankings for ‘Halloween Candy’ (behind Mars and Hershey)