Retail Media
Accelerating brand growth with the power of Retail Media





























Retail Growth Strategy & Ad Management
MULTI-MARKETPLACE MANAGEMENT
INTEGRATED WITH 35+ RETAILERS
ADVERTISING STRATEGY AND EXECUTION
CUSTOMIZED SEO CONTENT FOR MARKETPLACES
ONLINE TO OFFLINE MEASUREMENT
MARKETPLACE ONBOARDING & LAUNCH
Multi-Marketplace Management
Retail Media has become the next frontier for businesses looking to capture “share of wallet” online and offline
With numerous marketplaces now offering advertising options, it’s vital to choose a partner that can effectively navigate and understand the complexities of each platform. From media planning & forecasting, non-brand and brand maximization, or dominating seasonal shopping periods, our data-backed Retail Media strategy maximizes advertising revenue across the world’s largest marketplaces.
Walmart
- Walmart Sponsored Product Advertising
- Walmart Connect – Display Advertising
Target
- Target Product Advertising
- Target Search Advertising
- Target Display Advertising
BestBuy
- BestBuy Sponsored Products
- BestBuy Onsite & Offsite Display
Instacart
- Instacart Sponsored Products
- Instacart Coupons
- Instacart Delivery Promotions
- Instacart Hero Banners
Uber Eats
- Uber Carousel Browse in Storefront
- Uber Carousel Browse in Aisle
- Uber Individual Storefront Search
- Uber All Storefront Search
Wayfair
- Wayfair Sponsored Product
- Wayfair Sponsored Shops
Home Depot, Lowe’s, Macy’s
- Sponsored Product Advertising
Multi-Marketplace Management
Retail Media has become the next frontier for businesses looking to capture “share of wallet” online and offline
With numerous marketplaces now offering advertising options, it’s vital to choose a partner that can effectively navigate and understand the complexities of each platform. From media planning & forecasting, non-brand and brand maximization, or dominating seasonal shopping periods, our data-backed Retail Media strategy maximizes advertising revenue across the world’s largest marketplaces.
Walmart
- Walmart Sponsored Product Advertising
- Walmart Connect – Display Advertising
Target
- Target Product Advertising
- Target Search Advertising
- Target Display Advertising
BestBuy
- BestBuy Sponsored Products
- BestBuy Onsite & Offsite Display
Instacart
- Instacart Sponsored Products
- Instacart Coupons
- Instacart Delivery Promotions
- Instacart Hero Banners
Uber Eats
- Uber Carousel Browse in Storefront
- Uber Carousel Browse in Aisle
- Uber Individual Storefront Search
- Uber All Storefront Search
Wayfair
- Wayfair Sponsored Product
- Wayfair Sponsored Shops
Home Depot, Lowe’s, Macy’s
- Sponsored Product Advertising
Retail Media Ecosystem










Retail Media Ecosystem










Cross-Marketplace SEO
We understand the importance of effective SEO across marketplaces for overall brand success. That’s why we develop a customized seo strategy designed to help our clients optimize their product pages and maximize traffic. Our team conducts extensive keyword research across various marketplaces to inform our listing development strategy, ensuring that each listing is optimized with beautiful, descriptive content to maximize conversion rates.
Walmart SEO Listing Development
Target SEO Listing Development
Best Buy SEO Listing Development
Marketplace Rich Media Recommendations

Measure Online-to-Offline
While e-commerce sales are increasing at a greater pace than traditional retail sales, most retail transactions in the US still occur in brick-and-mortar stores. Direct Agents, through its strengthened alliances with Walmart and Target, go the extra mile by evaluating the effect our partners’ online investments have on in-store sales and developing custom strategies to maximize sales outcomes.

New Seller Launches
Launching across new marketplaces requires specialization from start to finish. While the process can be complex and time-consuming, Direct Agents provides a comprehensive and streamlined solution for businesses looking to expand fast. With a team of experts to guide you through each step of the process, we handle everything from pre-launch preparation, to seller application, to product planning & uploads, and finally advertising execution and expansion.
Product Launch
Seller Application
Product Planning & Upload
Page Development
Operations Management
Advertising Setup & Execution

Our Proven Results
Our eCommerce Blog
Prepare for Disruption: Amazon to Add Generative AI Across Its Marketplace
Surprise! Recent reports from Bloomberg reveal that Amazon, joining the ranks of Google and Meta, has plans to integrate Generative AI into their search engine. This update has the potential to transform the eCommerce landscape and revolutionize how over 60% of US...
Influencer Marketing and Amazon Inspire: A Powerful Combination for eCommerce Growth
With the intersection of eCommerce and user-generated content becoming closer than ever, brands must take advantage of Influencer Marketing to reach new consumers. When thinking about Influencer Marketing, consumers typically associate it with Meta, TikTok, and...
What Your Brand Needs to Know Before Launching on New Marketplaces
Retail media has quickly become a highly effective way for brands to reach their target audience and drive sales. However, before launching a retail media campaign, there are several key factors that brands should consider in order to achieve success. In this article,...
Retail Media: Expanding Your Media Focus To Walmart and Target
Retail Media has emerged as the fastest-growing segment in Digital, with Walmart and Target being the leading drivers of growth (outside of Amazon). These two retail giants have historically dominated the offline market, accounting for over $500 billion in U.S. Retail...
Unlocking the Power of Amazon’s Free Seller Tools
With wallets tightening in 2023 and AMZ fees continuing to increase steadily, Amazon Sellers are looking for ways to get the most out of their selling account. Below we listed the free features within Seller Central that you should utilize to boost your customer reach...
Amazon SEO Testing Opportunities to Maximize Brands’ CVR
The cost of selling on Amazon is continuously rising, making it more challenging for sellers to turn a profit. According to Marketplace Pulse, Amazon is currently taking an average 50% cut of sellers’ revenue in 2023. In combination with the ongoing economic...
Who we are
We are a
culture first agency
Innovation starts with diversity of thought and constant experimentation. We’ve developed a culture that’s committed to accelerating your growth and encouraging a community of visionary thinkers.