Proprietary FOMO TEchnology
A large CPG brand sought advice from DA on how to help navigate inflation & build recession-proof strategies.
Challenge posed: how can we grow in an upcoming recession if discretionary spending will be impacted?
Additionally, with rising costs on Amazon, how can we drive incremental profits without spending more on advertising?
Conducted keyword and competitive research in order to better inform paid and organic strategy on Target & Walmart
Based on research, optimized all product listings to increase SEO relevancy, grow organic rankings and establish greatest opportunities for growth on each marketplace
Provided Rich Media and creative recommendations including video and 360 views to improve click through rate
Concepted media plan for Target & Walmart based on sales potential, target market overlap as well as in-store retailer goals
Goal setting each quarter at the SKU level based on product life cycle, average order value, historic conversion rates, and category ranking
Built custom dashboard for Amazon, Walmart, & Target in one place to make quick budget shifts and ensure growth goals were achieved
annual Growth in Organic sales for FOMO tracked ASINs
growth in AOV as a result of pricing analysis & strategy
increase in CVR and 93% increase in sales as a result of 9 Promotional Tests run
consistent Best Seller in 2 related sub-categories