CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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The B2B Marketing Reckoning: Outdated Playbooks Are No Match for the Modern Buyer
The B2B marketing landscape is undergoing a seismic shift. The traditional playbook, once reliable, is now a liability. Tactics like MQLs and lead generation that worked a decade ago are ineffective in today's hyper-connected, information-saturated world. Outdated...
TikTok Takes on Amazon: How “Deals For You Days” Could (Re) Shape eCommerce
Amazon's supremacy in e-commerce is being challenged, not just by Walmart and Target, but now by an unexpected contender: TikTok. TikTok has announced "Deals For You Days," strategically timed just a week before Amazon’s Prime Day. This isn't merely a sale event; it's...
AI in Creative: Balancing Automation & Human Ingenuity
It’s clear that AI has proven its value across vast business disciplines — including creative. Tools like Adobe AI, Runway AI, and ChatGPT have transformed our Creative team’s daily workflows, allowing them to be more efficient, expand our capabilities, and scale...
Driving Results Beyond Metrics: IMS 2024 Takeaways
More Than Just Metrics Influencer Marketing has the power to drive significant purchase intent, so taking an "Always On" approach is critical for sustained success. The primary focus should first be on casting the right influencers along with establishing maximum...
AI Search is Here: Adapting to Google’s New Norm
Last week, we discussed how Google's introduction of AI Search Overviews dramatically changed the way we access, consume, and monetize information online. With AI at the helm, this shift comes with major implications for advertisers and digital publishers —...
The End of an Era: Google’s AI Search Signals a New Internet Age
We’ve seen the internet change in a thousand ways over the years, but Google's latest move is a real game-changer. The introduction of AI Search Overviews work by generating AI summaries that appear at the top of search results, directly answering user queries and...
OpenAI Launches GPT-4o: The AI Revolution Continues
Key Updates to ChatGPT with GPT-4o Multimodal Capabilities: Real-Time Interaction & Video Recognition This is where GPT-4o truly stands out. The model now supports interactions through video, images, and documents, transforming it into a versatile personal...
Beyond Automation: AI as Your Strategic Partner
With Artificial Intelligence (AI) dominating headlines, major tech platforms are racing to enhance their AI capabilities to transform marketing, software development, communication, and creative processes. At Direct Agents, we’ve had the opportunity to research,...
Influencer Marketing: Trust-Building for Brands
Influencers are facing increasing scrutiny as their authenticity and relevance comes into question. This shift is multifaceted, driven by factors such as oversaturation, lack of transparency, and a growing awareness among consumers of influencer partnerships. As a...
This Week in Marketing: TikTok Ban, Cookiepocalypse, & Taylor Swift
This week, we’re providing a quick breakdown of some of the biggest industry headlines. From the TikTok ban and Google’s cookiepocalypse, to Taylor Swift’s record-breaking album and major Reddit moves, here’s what you need to know to keep your finger on the marketing...
Cookiepocalypse Google Update
Summary In a recent development, Google has announced that they’ll be further delaying their initiative to phase out third-party cookies in the Chrome Browser, citing the need for more time to address industry feedback, and provide a more robust alternative. ...
This Week in Marketing: Google Advancements, TikTok Expansion, & Wall Street Enters Media
This week, we’re providing a quick breakdown of some of the biggest industry headlines. From Google's innovative AI applications to JPMorgan Chase's dive into digital media, here’s what you need to know to keep your finger on the marketing pulse. With Vids, Google...