CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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Prime Big Deal Days 2024: It’s Officially Q4
As Amazon Prime Big Deal Days 2024 approaches on October 8-9, brands are now officially at the starting gate for Q4. Reflecting on insights from the July Prime Day and previous Prime Big Deal Days, it’s clear that brands must navigate rising competition, increasing...
AI-Powered Marketing: The Future of Data-Driven Decisions Starts Now
“Innovation isn’t about creating something new—it’s about improving what's already here.” – Jensen Huang, CEO of Nvidia. While AI is generating excitement across industries, the real question is: how can marketers make an immediate impact? AI's power lies in...
Maximizing Your Influencer Marketing Strategy: What Brands Need to Know
As we move deeper into the year, influencer marketing continues to transform, with new trends redefining how brands engage with audiences, such as New York Fashion Week, the start of the NFL season, the 2024 presidential election, and more. Authenticity, niche...
Netflix and Google: Strategic Shopping Integration with “Emily in Paris”
Looking to replicate the magnifique fashion of Emily in Paris in your wardrobe with just a click on your phone? Well now, you can! In a move that marks a significant evolution in the intersection of streaming content and e-commerce, Netflix has teamed up with Google...
Leveraging Short-Form Video: A Strategic Imperative for B2B Marketing Leaders in 2024
As we navigate 2024, B2B content marketing is undergoing a significant transformation, with short-form video and social media content emerging as key players. Platforms like YouTube Shorts, Instagram Reels, and TikTok are proving to be exceptionally effective for B2B...
TikTok vs. YouTube: The Fight for Video Content Leadership
In the ever-evolving digital landscape, brands are continuously seeking the most effective and strategic platforms to engage with their audiences. A recent shift has emerged: according to the most recent DigiDay+ Research surveys, TikTok is now leading the charge with...
Understanding Amazon’s New AI Algorithms: COSMO and RUFUS
Amazon is taking significant strides to maintain its e-commerce dominance by introducing two AI-powered algorithms that could impact the future of Retail Search. COSMO and RUFUS aim to enhance the customer shopping experience by moving beyond the traditional...
AI in Creative: Balancing Automation & Human Ingenuity
It’s clear that AI has proven its value across vast business disciplines — including creative. Tools like Adobe AI, Runway AI, and ChatGPT have transformed our Creative team’s daily workflows, allowing them to be more efficient, expand our capabilities, and scale...
The Business Impact of AI: Insights and Opportunities
The Business Impact of AI Last week, I attended an executive education class at Columbia University on the ‘Business Impact of AI,’ taught by the insightful professors Dr. Morgan Cerf and Dr. Yuri Levin. This experience offered a deep dive into the transformative...
Is the Cookiepocolyse Really Over?
In a blog post yesterday, Google rocked the ad tech world after announcing that they no longer plan to deprecate third-party cookies in its Chrome browser. Below is an excerpt by Anthony Chavez, Vice President of Privacy Sandbox at Google. This part is extremely...
Beyond Clicks: Mastering Zero-Click Marketing in the Age of AI Search
AI has catalyzed massive innovation across various industries and has significantly accelerated the next phase of how consumers are interacting with the internet, even upending something as foundational as search behavior. With the rise of Perplexity AI, Google’s own...
The Dual Power of Content: Bridging Brand Building and Demand Generation in B2B Marketing
In the cutthroat world of B2B startups, it's all about the immediate results. The relentless push for quick wins often skews focus heavily towards lead generation, sidelining the crucial aspect of brand building. As we approach 2025, we are seeing a significant shift...