Together
Together is how we reach new heights. Together is how we get better each day. Together is how we strive to find new ways to stay connected in this new reality – with our teams, clients, and partners. Continuously expanding
Returning to the Workplace in NYC
It’s been a long 16 weeks since our rise and grind city was abruptly put on PAUSE and the world watched us from afar as we became the national epicenter of the coronavirus pandemic. Now, as we start our second
Understanding the Facebook Auction
Facebook delivers ads from a million of advertisers to billions of people - How does their system work to ensure that they’re connecting the right user to the right ad while maximizing value for both parties? Facebook recently released a
Advertisers are Cancelling their Upfront TV Contracts and Embracing OTT/CTV
Upfront advertising contracts have been a cornerstone of traditional TV advertising since they were first introduced in the 1960s. Historically upfronts have been so important for the television industry because it allowed advertisers to get preferential pricing, and programmers to
Paid Brand Search During COVID-19 and Beyond: Is It Worth It?
As the impact of COVID-19 continues to change the marketing landscape the need to evaluate where marketing dollars are going is more important than ever. One area that often comes under scrutiny is Paid Brand Search. Even in the best
Meals for Frontline Families
At Direct Agents, we know the importance of getting involved with our community. When COVID-19 reached NYC and we shifted into working remotely, we had to pause our active volunteering involvement. And while we adjusted to our new working conditions,
A Message From Direct Agents
Direct Agents stands in solidarity with the fight against systemic racism, and the historic oppression of the black community. We stand with our black employees, partners, friends, creators, and the entire black community.
Content is Gold, but Reach is Silver: Why Biddable Media is essential for OTTs in the era of COVID
There is nothing more alluring than a glimpse of a new piece of content on our feed. Stay-at- home orders have us binge-watching classics and scrolling through the familiar dashboards of Netflix & Hulu more than ever. The concept of
Shapers of Change: Marketing Strategies + What’s Next
Join us for our second Virtual Summit on June 17th at 1:30 ET/ 10:30 PT as we navigate the current state of digital marketing. This virtual summit will discuss how COVID-19 is affecting marketers and businesses. Industry leaders will participate
Facebook Launches Shops
With more and more consumers embracing digital commerce due to the pandemic, Facebook has joined the e-commerce space officially with the launch of Facebook Shops. Facebook Shops allow businesses to set up an online store for customers to browse through
