Direct Agents and Facebook Present: Personalization: Connecting Engagement, Content, & Data
"77% of marketers say real-time personalization is crucial; however, 60% report it’s a challenge to execute. " Today’s consumers have more power and choice than ever before and are simultaneously being inundated with marketing across every platform. Brands that are effectively
Essential Brand and Creative To-Dos for Your Ad Campaigns in 2019
According to Edelman’s 2018 Trust Barometer Report, 60% of people do not trust social media companies. What does this mean for advertisers? Brands now, more than ever, need to earn trust and value in order to not only acquire but
Direct Agents Wins Crain’s New York Best Idea Award
In addition to receiving the prestigious honor of placing in Crain's New York Best Places to Work, we’re proud to announce that we were awarded the ‘Crain’s Best Idea’ award for our manager program.
Direct Agents: Progression of Voice Search
Amazon’s advancements in voice search have only continued to evolve within the U.S. market share for in-home digital assistants. According to studies by OC&C, 50% of all searches will be voice searches by 2020 and 30% of those searches are
Amazon’s Ad Business Takes Lead with 123 Percent Growth in Third Quarter
Amazon, one of the largest global online retailers in the world, has reported a dramatic increase in ad business revenue of 123 percent in their third-quarter. This substantial growth in revenue, which is primarily made up of ad sales, stems
Direct Agents Announces New Clients Within Belkin International’s Brand Portfolio: Belkin, Linksys, Wemo and Phyn
Direct Agents, New York — Direct Agents, a data-driven, full-service digital advertising agency, announced it has added Belkin International’s house of brands: Belkin, Linksys, Wemo, and Phyn as clients. Direct Agents will run a full-service digital media engagement inclusive of
Creativity at its Finest: The Top 3 Lessons from Adobe MAX 2018
California has always been home for me, but this trip to Los Angeles for Adobe MAX 2018 was even more special. During this three day conference, I was surrounded by over 14,000 creative professionals from around the world, and we
Digital Content Lab wins MarCom and W3 Award
Direct Agents has won the 2018 W3 Award and 2018 MarCom Award for the work done by its creative team, Digital Content Lab. The W3 Awards celebrates excellence in the digital realm by recognizing outstanding Web Marketing, Video, and Social
Amazon Series: The Latest Social Media Partnership
Amazon, one of the largest global online retailers in the world, is teaming up with Snapchat to launch a visual search tool for consumers to easily locate and purchase items with a simple scan. This pairing is set to further
Automate your Holiday ROI with CRM
We keep seeing the same metric year after year: for every $1 spent in email marketing, $43 is generated on average in ROI. But what we don’t hear equally enough is how personalization can drive up to 6x that number,