CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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Kanopy AI Unleashed: The Next Evolution of Marketing Intelligence
Long before the widespread adoption of Artificial Intelligence in late 2022, Direct Agents had already established itself as a pioneer in AI development and its strategic application within marketing. Our early forays into this technology yielded proprietary...
BeReal Ads: Why Authentic Connection Is The New Growth Strategy
In a digital landscape dominated by polished content and algorithmic feeds, BeReal has emerged as the anti-social media platform - a space where users are prompted once daily to share unfiltered, dual-camera snapshots within a two-minute window. Now, with the recent...
The Retail Revolution: 5 Paradigm Shifts Redefining Commerce in 2025
Retail is in the midst of a digital reckoning. At Shoptalk 2025, one message echoed across every keynote, panel, and hallway conversation: the future of growth won’t be won by optimizing the past. It will belong to the brands bold enough to challenge legacy metrics,...
Outsmart the Algorithm: How Storytelling Is the Secret Weapon for Growth in 2025
In a time where consumer spending is cautious, consumer sentiment has dropped by 12% in March, and attention spans are limited, brands can no longer rely solely on targeting algorithms and price promotions to win new customers. Creativity and cultural relevance are...
OpenAI’s GPT-4o Image Generation: Redefining Visual Content for Marketers
OpenAI’s latest update brings image generation capabilities to GPT-4o, and introduces a new tool for marketing—enabling high-quality, on-brand visual content at scale. As visual storytelling becomes a core differentiator for brands, GPT-4o’s image generation tools...
Beyond Search: How Amazon’s Clean Room is Shaping the Future of Ad Strategy
In today's digital landscape where privacy regulations tighten and third-party cookies crumble, marketers face an unprecedented dilemma: how to acquire new customers while respecting consumer privacy. Amazon Marketing Cloud (AMC) emerges as the solution that bridges...
SEO in the Age of AI: Adapting to AI-Powered Search Overviews
The Evolution of Search: Understanding AI Overviews Search engines are evolving with AI Overviews becoming more prominent in search results. These quick answers sometimes reduce the need for users to click through to websites. While initially focused on informational...
A Balanced Media Mix: How to Fuel Sustainable Growth
A Balanced Media Mix: How to Fuel Sustainable Growth Marketing leaders face an ongoing challenge: delivering measurable results in an increasingly fragmented and expensive digital landscape. The instinct is to double down on performance marketing—paid search, social,...
X’s New AI Advertising Features: Revolutionizing Ad Campaigns
X's New AI Advertising Features: Revolutionizing Ad Campaigns As digital advertising continues to evolve, X has taken a major step forward by unveiling two tools powered by their proprietary AI, Grok. Grok already powers image creation, search, and chat for X users,...
2025 Marketing Game-Changers: 5 Trends to Watch
_______ The marketing world is undergoing fundamental shifts as new technologies, consumer behaviors, and platform dynamics reshape the way brands reach and engage audiences. Among things, marketers must prepare for the redistribution of ad spend, the reinvention of...
Poppi’s Super Bowl Marketing Rollercoaster: A Masterclass in Failure, Redemption, and Influence Done Right
In a Super Bowl where 30-second ad slots soared past $7 million in 2025, the most fascinating marketing story of the season wasn’t just about who spent the most—it was about who recovered the best. Enter Poppi, the prebiotic soda brand that managed to face-plant with...
Millennials & Gen-Z Now Run B2B Buying: Here’s How to Reach Them
The B2B buying landscape is undergoing a seismic shift. Millennials and Gen Z now dominate decision-making roles, accounting for 67% of buyers responsible for $1 million-plus purchases. These younger buyers bring a fresh perspective to the table—they value...