by Direct Agents | Apr 14, 2021 | Creative, Paid Search
These days when I see VAC, I immediately think of vaccines – but Google has another VAC you should care about. It stands for Video Action Campaign, and we’re here to tell you all about it…. As marketers, one of the most frustrating parts of running paid YouTube...
by Direct Agents | Feb 8, 2021 | Creative, Paid Search
What makes a successful Youtube campaign? Many brands miss out on the most basic step – ensuring unique and innovative creatives. To drive success for your brand’s next YouTube TrueView for action campaigns, creative should be the number one priority. Many...
by Direct Agents | Jan 12, 2021 | Events & Recognitions, Paid Search
The Paid Search team at Direct Agents has been named a finalist in the Digiday Awards for Best Search Campaign. Digiday Awards honors “the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing.” The team...
by Direct Agents | Sep 24, 2020 | Google, Paid Search, Resources
Back in May of 2020, Google announced a ‘Web Vitals’ initiative as a way to hold websites accountable for their overall user experience and in an effort to guide users to the most well-designed sites. The implications of this update are far-reaching and could have a...
by Direct Agents | Jul 24, 2020 | Paid Search, SEO
At WWDC in 2020, Apple announced that in iOS 14 (releasing later this year), Identifier for Advertisers (IDFA) will essentially be reduced in its capabilities of providing user-level & device-level tracking. Within iOS 14, users will be able to “opt-in” to IDFA...
by Direct Agents | Jul 16, 2020 | Creative, Paid Search, Social
The average user has an account on eight social media platforms and can spend hours perusing them on any given day. With the social landscape further diversifying every year in terms of platform and creative options, marketers find themselves at a crossroads. On one...
