Goodbye Universal Analytics … Hello GA4!

Goodbye Universal Analytics … Hello GA4!

Google announced that on July 1, 2023, standard UA (Universal Analytics) will no longer process data. For Google Analytics 360 users, the end date will be October 1, 2023. So what does this mean for advertisers? Essentially, those who have not yet made the leap to...
Google Marketing Livestream 2022 Highlights

Google Marketing Livestream 2022 Highlights

Have you heard that Google Marketing Live has returned in person? Google came back full force with its exciting live stream featuring advertisers and an audience full of energy. For those who missed it, there is no need to wait. You can watch the recording on-demand...