CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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AI Search is Here: Adapting to Google’s New Norm
Last week, we discussed how Google's introduction of AI Search Overviews dramatically changed the way we access, consume, and monetize information online. With AI at the helm, this shift comes with major implications for advertisers and digital publishers —...
The End of an Era: Google’s AI Search Signals a New Internet Age
We’ve seen the internet change in a thousand ways over the years, but Google's latest move is a real game-changer. The introduction of AI Search Overviews work by generating AI summaries that appear at the top of search results, directly answering user queries and...
OpenAI Launches GPT-4o: The AI Revolution Continues
Key Updates to ChatGPT with GPT-4o Multimodal Capabilities: Real-Time Interaction & Video Recognition This is where GPT-4o truly stands out. The model now supports interactions through video, images, and documents, transforming it into a versatile personal...
Beyond Automation: AI as Your Strategic Partner
With Artificial Intelligence (AI) dominating headlines, major tech platforms are racing to enhance their AI capabilities to transform marketing, software development, communication, and creative processes. At Direct Agents, we’ve had the opportunity to research,...
Influencer Marketing: Trust-Building for Brands
Influencers are facing increasing scrutiny as their authenticity and relevance comes into question. This shift is multifaceted, driven by factors such as oversaturation, lack of transparency, and a growing awareness among consumers of influencer partnerships. As a...
This Week in Marketing: TikTok Ban, Cookiepocalypse, & Taylor Swift
This week, we’re providing a quick breakdown of some of the biggest industry headlines. From the TikTok ban and Google’s cookiepocalypse, to Taylor Swift’s record-breaking album and major Reddit moves, here’s what you need to know to keep your finger on the marketing...
Cookiepocalypse Google Update
Summary In a recent development, Google has announced that they’ll be further delaying their initiative to phase out third-party cookies in the Chrome Browser, citing the need for more time to address industry feedback, and provide a more robust alternative. ...
This Week in Marketing: Google Advancements, TikTok Expansion, & Wall Street Enters Media
This week, we’re providing a quick breakdown of some of the biggest industry headlines. From Google's innovative AI applications to JPMorgan Chase's dive into digital media, here’s what you need to know to keep your finger on the marketing pulse. With Vids, Google...
Trendjacking: Balancing Risks & Rewards
With Monday’s total eclipse behind us, it’s a perfect time to unpack one of the most high-stakes strategies in marketing: trendjacking. Trendjacking is the strategic alignment of marketing campaigns with current trends or cultural phenomena, and is often leveraged to...
How Google’s AI Future is Disrupting the B2B Marketing Playbook
As the rapid advancement of AI keeps us all on our toes, Google’s Search Generative Experience (SGE), looks like it might rewrite the playbook for B2B marketing. While I believe the impacts of most tech product releases are typically overstated, SGE is going to be...
Influencer Marketing on YouTube Shorts: Micro-Moments, Macro-Impact
YouTube Shorts, a direct competitor to TikTok that is currently not facing a U.S. bill for banishment, presents a unique opportunity for brands to leverage influencer marketing and target a highly engaged audience. What Exactly is the Allure of YouTube Shorts? Unlike...
The Future of Retail: Integrating Online & Offline Experiences
Market Dynamics The eCommerce industry has seen incredible market growth post COVID-19, with new retailers offering ad solutions at a rapid pace. However while online is becoming a bigger part of the broader Retail market, brick and mortar still accounts for the...