CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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Beyond Keywords: The New Frontier for B2B Marketers
For years, Google defined how B2B marketers connected with potential customers. It set the standards for SEO, shaped the world of paid search advertising, and provided detailed performance metrics. Marketers aligned their strategies with its algorithms, producing...
The Search Engine Revolution: Navigating the AI Landscape
In today’s digital landscape, search engines are evolving rapidly, with AI-powered platforms like SearchGPT and Perplexity AI joining the long-standing leader, Google. Google continues to hold an impressive 92% market share, but these AI-driven platforms are...
Google’s AI-Powered Holiday Shopping Overhaul: What It Means for Brands and Shoppers
As the competitive holiday shopping season approaches, Google is set to transform online shopping with its newly enhanced Shopping platform powered by AI. This revamp aims to bring more personalized, interactive experiences to consumers and bolster engagement from...
The Art & Science of Ad Testing: How Many Variations Do You Really Need?
Remember when "throw everything at the wall and see what sticks" was a legitimate social media strategy? Those days are behind us. While some marketing gurus preach testing hundreds of ad variations, our data tells a different story. Let's cut through the noise and...
Maximizing Growth: Advanced Paid Media Strategies for Product-Led Growth (PLG) Companies
As Product-Led Growth (PLG) continues to redefine how businesses scale, seasoned marketers are looking for ways to complement organic growth channels with paid media. In a PLG model, where the product itself drives user acquisition and growth, integrating paid media...
From Theory to Practice: Executing Top Influencer Marketing Trends from Advertising Week 2024
Attending Advertising Week 2024 provided an incredible opportunity to immerse oneself in the latest innovations and trends in the influencer marketing industry. In the past few years, influencer marketing has become a cornerstone in modern brand strategy, where it has...
Navigating AI, Data Loss, and Performance Creative: Insights from Programmatic I/O 2024
Attending Programmatic I/O 2024 was a great opportunity to reconnect with industry peers and gain insights into the evolving landscape of programmatic advertising. The event served as a reminder that whether you’re on the brand side, agency side, or vendor side, we’re...
TikTok’s Latest Move: A Game-Changer for Advertisers
TikTok is no stranger to making bold moves that disrupt the digital marketing landscape. The platform, known for its viral short-form content, is now coming for Google’s ad business by rolling out a new feature allowing advertisers to target search results directly on...
Prime Big Deal Days 2024: It’s Officially Q4
As Amazon Prime Big Deal Days 2024 approaches on October 8-9, brands are now officially at the starting gate for Q4. Reflecting on insights from the July Prime Day and previous Prime Big Deal Days, it’s clear that brands must navigate rising competition, increasing...
AI-Powered Marketing: The Future of Data-Driven Decisions Starts Now
“Innovation isn’t about creating something new—it’s about improving what's already here.” – Jensen Huang, CEO of Nvidia. While AI is generating excitement across industries, the real question is: how can marketers make an immediate impact? AI's power lies in...
Maximizing Your Influencer Marketing Strategy: What Brands Need to Know
As we move deeper into the year, influencer marketing continues to transform, with new trends redefining how brands engage with audiences, such as New York Fashion Week, the start of the NFL season, the 2024 presidential election, and more. Authenticity, niche...
Netflix and Google: Strategic Shopping Integration with “Emily in Paris”
Looking to replicate the magnifique fashion of Emily in Paris in your wardrobe with just a click on your phone? Well now, you can! In a move that marks a significant evolution in the intersection of streaming content and e-commerce, Netflix has teamed up with Google...