CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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Maximizing Growth: Advanced Paid Media Strategies for Product-Led Growth (PLG) Companies
As Product-Led Growth (PLG) continues to redefine how businesses scale, seasoned marketers are looking for ways to complement organic growth channels with paid media. In a PLG model, where the product itself drives user acquisition and growth, integrating paid media...
From Theory to Practice: Executing Top Influencer Marketing Trends from Advertising Week 2024
Attending Advertising Week 2024 provided an incredible opportunity to immerse oneself in the latest innovations and trends in the influencer marketing industry. In the past few years, influencer marketing has become a cornerstone in modern brand strategy, where it has...
Navigating AI, Data Loss, and Performance Creative: Insights from Programmatic I/O 2024
Attending Programmatic I/O 2024 was a great opportunity to reconnect with industry peers and gain insights into the evolving landscape of programmatic advertising. The event served as a reminder that whether you’re on the brand side, agency side, or vendor side, we’re...
TikTok’s Latest Move: A Game-Changer for Advertisers
TikTok is no stranger to making bold moves that disrupt the digital marketing landscape. The platform, known for its viral short-form content, is now coming for Google’s ad business by rolling out a new feature allowing advertisers to target search results directly on...
Prime Big Deal Days 2024: It’s Officially Q4
As Amazon Prime Big Deal Days 2024 approaches on October 8-9, brands are now officially at the starting gate for Q4. Reflecting on insights from the July Prime Day and previous Prime Big Deal Days, it’s clear that brands must navigate rising competition, increasing...
AI-Powered Marketing: The Future of Data-Driven Decisions Starts Now
“Innovation isn’t about creating something new—it’s about improving what's already here.” – Jensen Huang, CEO of Nvidia. While AI is generating excitement across industries, the real question is: how can marketers make an immediate impact? AI's power lies in...
Maximizing Your Influencer Marketing Strategy: What Brands Need to Know
As we move deeper into the year, influencer marketing continues to transform, with new trends redefining how brands engage with audiences, such as New York Fashion Week, the start of the NFL season, the 2024 presidential election, and more. Authenticity, niche...
Netflix and Google: Strategic Shopping Integration with “Emily in Paris”
Looking to replicate the magnifique fashion of Emily in Paris in your wardrobe with just a click on your phone? Well now, you can! In a move that marks a significant evolution in the intersection of streaming content and e-commerce, Netflix has teamed up with Google...
Leveraging Short-Form Video: A Strategic Imperative for B2B Marketing Leaders in 2024
As we navigate 2024, B2B content marketing is undergoing a significant transformation, with short-form video and social media content emerging as key players. Platforms like YouTube Shorts, Instagram Reels, and TikTok are proving to be exceptionally effective for B2B...
TikTok vs. YouTube: The Fight for Video Content Leadership
In the ever-evolving digital landscape, brands are continuously seeking the most effective and strategic platforms to engage with their audiences. A recent shift has emerged: according to the most recent DigiDay+ Research surveys, TikTok is now leading the charge with...
Understanding Amazon’s New AI Algorithms: COSMO and RUFUS
Amazon is taking significant strides to maintain its e-commerce dominance by introducing two AI-powered algorithms that could impact the future of Retail Search. COSMO and RUFUS aim to enhance the customer shopping experience by moving beyond the traditional...
AI in Creative: Balancing Automation & Human Ingenuity
It’s clear that AI has proven its value across vast business disciplines — including creative. Tools like Adobe AI, Runway AI, and ChatGPT have transformed our Creative team’s daily workflows, allowing them to be more efficient, expand our capabilities, and scale...