Omni-Channel eCommerce
We Help Brands Navigate the Complexities of Retail to Achieve Meaningful, Long-term Value
Omni-Channel eCommerce
We Help Brands Navigate the Complexities of Retail to Achieve Meaningful, Long-term Value
The contemporary shopper explores and buys everywhere, but new capabilities, new buying models, and lack of transparency make it difficult for brands to develop a cohesive and holistic strategy.
Direct Agents manages every touchpoint of your retail strategy, turning fragmentation into a seamless omnichannel experience.
Retail Strategy & Growth Expansion
Product & Investment Strategy
Integrated Media
User Experience
Measurement & Modeling
Mapping Your
Shopper’s Journey
Direct Agents meticulously charts the shopper journey within your category to ensure that every interaction with your brand is optimized for engagement, conversion, and loyalty. Our approach is designed to meet customers at each critical phase of their shopping experience, from initial awareness to long-term brand loyalist.
Invest for Long-
Term Profitability
Our strategic approach first determines the true cost of delivering a product to the customer, serving as the basis for tailored strategies designed to optimize to long term profitability. This comprehensive understanding allows us to precisely adjust our methods to better fit the specific needs and contexts of different retail environments.
Custom Product Approaches
Tailoring strategies to unique retailer profiles, customer demands, and fee structures.
Investment for Growth
Managing traffic, demand generation/capture, and price elasticity to maximize profitability.
True Cost
Analysis
Evaluating total costs across distribution points for more accurate profitability assessments.
(Fully) Integrated
Media
With over 50+ partner integrations, we provide holistic media management that covers all digital retailers and channels. With proprietary technology for bid optimization, media mix modeling, and performance forecasting, Direct Agents ensures your brand optimal exposure across each touchpoint of the shopper funnel.
Performance Media
Strategy, planning, and execution across all digital channels.
Market Analysis
Utilizing advanced AI to gain competitive insights and craft go to market.
Content Marketing & SEO
From funnel optimization to strategic landing page development.
Comprehensive
Measurement
& Modeling
Incrementality reigns in Retail. Our robust reporting and modeling tools delve deep into the drivers of incremental growth, blending online and offline data to craft the optimal mix to drive profitability and LTV. Our Media Mix model predicts the ideal outcomes for investment based on your first-party audience, which is then fed back into the larger Retailer strategy.
Advanced
Reporting
Custom dashboards providing a holistic performance overview.
Impact
Analysis
Detailed sales attribution to measure online and offline campaign effectiveness.
Media Mix
Modeling
Using statistical models to allocate media spend efficiently.
Our Proven Results
Blog Feed
The Amazon Prime Effect: Capturing Share & Margin Growth Across Retail Channels
Mid-July is no longer just Amazon’s stage; it is now a full-blown retail battleground. It has evolved into a high-stakes, multi-platform promotional cycle anchored by Amazon Prime Day (July 8-11), Walmart Deals (July 8-13), Target Circle Week (July 6-12), and TikTok’s...
Beyond Awareness: Capturing the Triggers That Drive Purchases
Your brand might be well-known, but are you remembered when customers are ready to buy? This gap between awareness and action frustrates marketers across every category. The problem isn't that people don't know you exist, it is that you don't come to mind at the...
The Online Marketplace Dependency Trap: How Smart Brands Are Breaking Free
The e-commerce landscape has reached a tipping point. While marketplaces like Amazon and Walmart remain important, their rising costs and tightening control over customer data are forcing brands to diversify. Smart brands are now building sophisticated omnichannel...