Concepted a new media strategy to capture increased demand and market essential products consumers needed most to increase productivity at home.
Branding & Visual / Identity / Strategy
Concepted new imagery that focused on the product as the hero.
Created a custom strategy by retailer and optimized to each marketplace’s value proposition, demographics, and product demand fluctuations.
Restructured AMS at the beginning of the year by product subcategory.
Leveraged Branded Search and Social Media across D2C to grow market share and introduce new hero products.
Shifted paid investments in real time and optimized campaigns to drive the highest return on investment.
Month of YoY Growth on Amazon
YoY Revenue across D2C Storefront
Engagement Rates from Future First Studio creative