by Direct Agents | Aug 11, 2020 | Resources, Social
With TikTok rapidly gaining popularity, Facebook tasked its teams at Instagram for an opportunity to capitalize on this new social medium. This week, they formally rolled out a new feature called Reels, a highly anticipated launch that has been in development for over...
by Direct Agents | Jul 16, 2020 | Creative, Paid Search, Social
The average user has an account on eight social media platforms and can spend hours perusing them on any given day. With the social landscape further diversifying every year in terms of platform and creative options, marketers find themselves at a crossroads. On one...
by Direct Agents | Jun 22, 2020 | Social
Facebook delivers ads from millions of advertisers to billions of people – How does their system work to ensure that they’re connecting the right user to the right ad while maximizing value for both parties? Facebook recently released a refresher in their “Good...
by Direct Agents | May 27, 2020 | Social
With more and more consumers embracing digital commerce due to the pandemic, Facebook has joined the e-commerce space officially with the launch of Facebook Shops. Facebook Shops allow businesses to set up an online store for customers to browse through products on...
by Direct Agents | May 18, 2020 | COVID-19 Resources, Social
Since mid-March, the cost of inventory on Facebook & Instagram has dropped an estimated 10% to 20% across all verticals. This was a result of advertisers being forced to pull back rapidly as stay-at-home orders closed shop for several industries. With fewer...
by Direct Agents | Nov 8, 2018 | News, Social
Direct Agents, New York — Direct Agents, a data-driven, full-service digital advertising agency, announced it has added Belkin International’s house of brands: Belkin, Linksys, Wemo, and Phyn as clients. Direct Agents will run a full-service digital media...
