Direct Agents, New York — Direct Agents, a data-driven, full-service digital advertising agency, announced it has added Belkin International’s house of brands: Belkin, Linksys, Wemo, and Phyn as clients. Direct Agents will run a full-service digital media engagement inclusive of Amazon marketing to increase engagement and market share while maintaining cost efficiency.

Belkin International, founded in California, leads in connecting people with technology at home, at work, and on the go within the accessories and smart home categories. The Belkin International portfolio of brands includes Belkin, Linksys, Wemo, and Phyn. The Belkin brand provides accessories for a broad range of consumer electronics with a focus on smartphones, tablets, ultrabooks, and wearables, all connecting people to the technology they love whether they are at home, at work, or on the go.

The Linksys brand has pioneered wireless connectivity since its inception in 1988 with its leading innovation and engineering strategies, and best-in-class technology, design, and customer service. Wemo is an award-winning home automation brand and its products let users control their lights and appliances from anywhere via the Wemo app.

Phyn brings intelligent water solutions to market that help people protect their homes, conserve water and save money. Built upon nearly a decade of research and patented technological innovation, Phyn is poised to change the way consumers interact with water and help solve the major challenges threatening the world’s supply of clean, healthy water.

Earlier this year, leading global solutions provider Foxconn Interconnect Technology merged with Belkin International to create a global consumer electronics leader.

“We are always looking for partners who work the Belkin way – with innovation in their DNA and agile execution,” said Kieran Hannon, CMO of Belkin International. “Direct Agents’ has a proven track record and we are confident they will take our media engagement to new heights.”

Belkin joins a growing client list utilizing Direct Agents’ solutions. Direct Agents’ clients find success by tapping into the Direct Agents methodology, focused on media, analytics and, both inbound to Amazon and outbound to their own sites.

“Working with Belkin has been exciting as we are able to constantly innovate, engage and seamlessly work with multiple teams across Belkin to help drive engagement, growth, and results,” said Dinesh Boaz, Co-Founder and Creative Director of Direct Agents.

About Belkin

In 2018, Foxconn Interconnect Technology merged with Belkin International (Belkin®, Linksys®, Wemo®, Phyn®) to create a global consumer electronics leader. Today, this group leads in connecting people with technologies at home, at work, and on the go within the accessories (“Connected Things” – Belkin brand) and the smart home (“Connected Home” – Linksys, Wemo and Phyn brands) markets. These brands can also be found on the Web at,,, and

About Direct Agents

Direct Agents is a full-service, independent digital marketing agency, with offices in NYC & LA, that specializes in customer acquisition solutions. For over 15 years, Direct Agents has been at the forefront of digital marketing strategy & innovation. For additional information, please contact marketing at [email protected]