by Direct Agents | Apr 22, 2020 | Analytics & Tech, Google, News, SEO
The Big Picture for Google Shopping Google recently announced a dramatic change to its product search offering – free product listings will now be featured in google shopping. Beginning next week, users will be able to browse a mix of both paid and free...
by Direct Agents | Apr 17, 2020 | Analytics & Tech, COVID-19 Resources, Creative, News
As the COVID-19 outbreak continues, retail behavior has been completely flipped on its head as a result of self-distancing measures. However, consumers are still spending, with 60% of Americans planning on shopping as much or more due to the pandemic. (Source: Google...
by Direct Agents | Apr 10, 2020 | Analytics & Tech, COVID-19 Resources, Creative, News
During the COVID-19 crisis, there has been a boom in at-home video consumption across all platforms. Below are the latest trends seen across Social, YouTube, and Streaming platforms. With this large increase in viewership, advertisers should strongly consider pivoting...
by Direct Agents | Apr 8, 2020 | Analytics & Tech, COVID-19 Resources, Google, News
As COVID-19 remains a factor in our day-to-day lives, it continues to affect search interests differently by vertical. Below is a snapshot of the indexed search queries for consumer interest from 3/18-3/31 (as of 4/7 this is the most up-to-date data Google can...
by Direct Agents | Apr 8, 2020 | Analytics & Tech, COVID-19 Resources, News
As the Coronavirus Pandemic continues to disrupt daily life, people have adapted to staying in place and working at home. These behavioral changes do not end in the physical world as online shopping trends have shifted during the past few weeks. While conversion rates...
by Direct Agents | Nov 27, 2019 | Analytics & Tech, News
CCPA (California Customer Privacy Act) As you may have heard, CCPA (California Customer Privacy Act) goes into effect in the new year (January 1st, 2020). This regulation requires brands to clearly expose what personal data is being collected and how it is used....
