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A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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Retail Media Alert: Walmart Launches Search Term Impression Share Report for Brands
Walmart recently introduced the Search Term Impression Share Report (STIR) for Walmart advertisers. The STIR provides brands with complete visibility into their ad presence on Search Engine Result Pages, enabling advertisers to pinpoint their Share of Voice by keyword...
The Rise Of Google Analytics 4: Key Features & Changes Marketers Need To Be Aware Of
For over a decade, Google Analytics has been the go-to platform for businesses of all sizes to track and analyze their website traffic. However, the digital landscape is constantly evolving, and Google Analytics is no exception. In 2020, Google released Google...
Seasonal Success Strategies: Conversion Rate Optimization for the Holidays
How to Convert More Traffic This Shopping Season: Trends to Consider & Tests You Should Be Running Now While it may be hard to think about the holidays while you're still enjoying your much-anticipated summer plans, we at Direct Agents want to remind you that...
Threads Unraveled: The Ephemeral Hype or New Frontier?
Instagram Threads has emerged as a new platform for marketers. Threads has been deemed an X rival with its text format that allows users to communicate with their close friends from Instagram. Threads has made a major impact with brands and content creators in the...
We’re Certified! Direct Agents Receives Official MWBE Recognition
We are thrilled to share that Direct Agents has been awarded our first official recognition as a Minority or Women-Owned Business Enterprise (MWBE) via the National Minority Supplier Development Council of New York & New Jersey. This certification marks a...
Prime Day Revealed: Exploring the Key Insights of 2023
Amazon Prime Day 2023 was held on July 11th and 12th, and the data is becoming clear Amazon has had another record-breaking year. With this year’s shopping event now behind us, we’re highlighting some of the most interesting data trends from Prime: Better Economic...
Direct Agents POV: What We Know After 24 Hours of Threads By Instagram
Threads has seen massive adoption and growth over the past 24 hours, quickly gaining 10 million users faster than any other platform (10 million users in 7 hours). While Threads is very much a work in progress, many users are really enjoying it so far. It may be...
Threads by Instagram: The Next Contender in the Battle for Social Media Dominance
Meta has made yet another strategic move with the launch of Threads by Instagram, which hit the app stores a day earlier than expected on Wednesday July 5th, 2023. Meta has a proven track record of replicating successful features from competitors and launching clone...
Prime Day 2023 Announced for July 11th & 12th: Quick-Turn Strategies to Maximize Success
Amazon Prime Day 2023 is just around the corner! The eCommerce giant has confirmed the dates of July 11th and 12th, opting for the traditional two-day schedule vs. extending to four days as some proposed. This year more than ever, it's crucial for brands to seize this...
PPC Gear Up Guide: Google Bard’s Impact on Paid Advertising
Google Bard emphasizes the importance of understanding and satisfying user intent, creating a larger need for compelling and informative content that resonates with user needs and provides valuable insights. Knowing that advertisers must adapt strategies towards...
Maximizing Search Engine Performance: Combining PPC and SEO for Results
Combining SEO and PPC for Maximum Search Engine Impact In today's digital age, businesses of all sizes are increasingly relying on search engine optimization (SEO) and pay-per-click (PPC) advertising to reach their target audiences. While these two marketing...
A Closer Look at Google’s Search Generative Experience
What is Search Generative Experience (SGE)? Search Generative Experience (SGE) is a version of Google's search engine that will use AI to generate answers to complex questions in an attempt to allow people to find better answers faster. It will take up a significant...