Retail Media
Accelerating brand growth with the power of Retail Media
Retail Growth Strategy & Ad Management
MULTI-MARKETPLACE MANAGEMENT
INTEGRATED WITH 35+ RETAILERS
ADVERTISING STRATEGY AND EXECUTION
CUSTOMIZED SEO CONTENT FOR MARKETPLACES
ONLINE TO OFFLINE MEASUREMENT
MARKETPLACE ONBOARDING & LAUNCH
Multi-Marketplace Management
Retail Media has become the next frontier for businesses looking to capture “share of wallet” online and offline
With numerous marketplaces now offering advertising options, it’s vital to choose a partner that can effectively navigate and understand the complexities of each platform. From media planning & forecasting, non-brand and brand maximization, or dominating seasonal shopping periods, our data-backed Retail Media strategy maximizes advertising revenue across the world’s largest marketplaces.
Walmart
- Walmart Sponsored Product Advertising
- Walmart Connect – Display Advertising
Target
- Target Product Advertising
- Target Search Advertising
- Target Display Advertising
BestBuy
- BestBuy Sponsored Products
- BestBuy Onsite & Offsite Display
Instacart
- Instacart Sponsored Products
- Instacart Coupons
- Instacart Delivery Promotions
- Instacart Hero Banners
Uber Eats
- Uber Carousel Browse in Storefront
- Uber Carousel Browse in Aisle
- Uber Individual Storefront Search
- Uber All Storefront Search
Wayfair
- Wayfair Sponsored Product
- Wayfair Sponsored Shops
Home Depot, Lowe’s, Macy’s
- Sponsored Product Advertising
Multi-Marketplace Management
Retail Media has become the next frontier for businesses looking to capture “share of wallet” online and offline
With numerous marketplaces now offering advertising options, it’s vital to choose a partner that can effectively navigate and understand the complexities of each platform. From media planning & forecasting, non-brand and brand maximization, or dominating seasonal shopping periods, our data-backed Retail Media strategy maximizes advertising revenue across the world’s largest marketplaces.
Walmart
- Walmart Sponsored Product Advertising
- Walmart Connect – Display Advertising
Target
- Target Product Advertising
- Target Search Advertising
- Target Display Advertising
BestBuy
- BestBuy Sponsored Products
- BestBuy Onsite & Offsite Display
Instacart
- Instacart Sponsored Products
- Instacart Coupons
- Instacart Delivery Promotions
- Instacart Hero Banners
Uber Eats
- Uber Carousel Browse in Storefront
- Uber Carousel Browse in Aisle
- Uber Individual Storefront Search
- Uber All Storefront Search
Wayfair
- Wayfair Sponsored Product
- Wayfair Sponsored Shops
Home Depot, Lowe’s, Macy’s
- Sponsored Product Advertising
Retail Media Ecosystem
Retail Media Ecosystem
Cross-Marketplace SEO
We understand the importance of effective SEO across marketplaces for overall brand success. That’s why we develop a customized seo strategy designed to help our clients optimize their product pages and maximize traffic. Our team conducts extensive keyword research across various marketplaces to inform our listing development strategy, ensuring that each listing is optimized with beautiful, descriptive content to maximize conversion rates.
Walmart SEO Listing Development
Target SEO Listing Development
Best Buy SEO Listing Development
Marketplace Rich Media Recommendations
Measure Online-to-Offline
While e-commerce sales are increasing at a greater pace than traditional retail sales, most retail transactions in the US still occur in brick-and-mortar stores. Direct Agents, through its strengthened alliances with Walmart and Target, go the extra mile by evaluating the effect our partners’ online investments have on in-store sales and developing custom strategies to maximize sales outcomes.
New Seller Launches
Launching across new marketplaces requires specialization from start to finish. While the process can be complex and time-consuming, Direct Agents provides a comprehensive and streamlined solution for businesses looking to expand fast. With a team of experts to guide you through each step of the process, we handle everything from pre-launch preparation, to seller application, to product planning & uploads, and finally advertising execution and expansion.
Product Launch
Seller Application
Product Planning & Upload
Page Development
Operations Management
Advertising Setup & Execution
Our Proven Results
Our eCommerce Blog
The B2B Marketing Reckoning: Outdated Playbooks Are No Match for the Modern Buyer
The B2B marketing landscape is undergoing a seismic shift. The traditional playbook, once reliable, is now a liability. Tactics like MQLs and lead generation that worked a decade ago are ineffective in today's hyper-connected, information-saturated world. Outdated...
TikTok Takes on Amazon: How “Deals For You Days” Could (Re) Shape eCommerce
Amazon's supremacy in e-commerce is being challenged, not just by Walmart and Target, but now by an unexpected contender: TikTok. TikTok has announced "Deals For You Days," strategically timed just a week before Amazon’s Prime Day. This isn't merely a sale event; it's...
TikTok Doesn’t Lean in to eCommerce, It Jumps
Social media platforms have become more than just spaces for networking and entertainment; they are becoming increasingly influential in new product discovery. Among these platforms, TikTok has emerged as a significant force in reshaping how brands connect with...
Amazon Unboxed 2023: Amazon Ads Unveils a Spectrum of New Opportunities for Businesses
Amazon Unboxed 2023, held from October 24-26 at the Jacob K. Javits Convention Center in New York City, served as a platform for Amazon Ads to showcase its latest innovations and reinforce its commitment to empowering businesses of all sizes. The conference...
Retail Media Alert: Walmart Launches Search Term Impression Share Report for Brands
Walmart recently introduced the Search Term Impression Share Report (STIR) for Walmart advertisers. The STIR provides brands with complete visibility into their ad presence on Search Engine Result Pages, enabling advertisers to pinpoint their Share of Voice by keyword...
Prime Day Revealed: Exploring the Key Insights of 2023
Amazon Prime Day 2023 was held on July 11th and 12th, and the data is becoming clear Amazon has had another record-breaking year. With this year’s shopping event now behind us, we’re highlighting some of the most interesting data trends from Prime: Better Economic...
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