Paid Search
Digiday Award Finalist: Best Search Campaign

Digiday Award Finalist: Best Search Campaign

The Paid Search team at Direct Agents has been named finalists in the Digiday Awards for Best Search Campaign. Digiday Awards honors “the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing.”  The team...

Apple and a post IDFA world

Apple and a post IDFA world

At WWDC in 2020, Apple announced that in iOS 14 (releasing later this year), Identifier for Advertisers (IDFA) will essentially be reduced in its capabilities of providing user-level & device level tracking. Within iOS 14, users will be able to “opt-in” to IDFA when they first install an app with a message displayed about tracking users across apps and websites. Given that users might not opt-in, this change would leave a gaping hole within the mobile app ecosystem & its future. In 2019, the app advertising industry consisted of an $80 billion industry along & will only continue to grow as a user’s demand shifts to mobile during the pandemic.

Paid Search