Google Marketing Livestream 2021 Highlights

Google Marketing Livestream 2021 Highlights

Miss the Google Marketing Livestream last week? You can rewatch it all on demand here, but if you’re just looking for the highlights Direct Agents has you covered! Here are the big announcements and changes coming to Google Ads this year.  Target ROAS bidding for...
Building Content for Each Stage of the Marketing Funnel

Building Content for Each Stage of the Marketing Funnel

When it comes to content, a mistake commonly made among marketers is only focusing on a single part of the buyer journey. All too often, a brand’s content is created and distributed solely for the purpose of building awareness or encouraging transactions. However, a...