by Direct Agents | Jun 28, 2022 | Marketing Strategy
On February 16th, Google announced a multi-year privacy initiative to build the Privacy Sandbox on Android. Google first launched its Privacy Sandbox for Chrome in the summer of 2020 with mixed results. The goal of the next phase in this initiative is to introduce...
by Direct Agents | Jun 28, 2022 | Marketing Strategy
The new fully automated Performance Max campaign has been launched across eCommerce clients at Direct Agents over the past month. The campaign encompasses multiple areas including Youtube, Display, Discovery, Gmail, and Google Maps. By targeting audiences based on...
by Direct Agents | May 19, 2022 | Marketing Strategy, Resources
Last night, Direct Agents hosted our first in-person event of the year, The Privacy Playbook: Navigating Trends, Measurement, & the New Consumer Landscape, at our NYC HQ, ‘The Acceleration Hub.’ Arielle Heyman, Head of Marketing at Bugaboo, Martha Kloko, Senior...
by Direct Agents | Jan 18, 2022 | Marketing Strategy, Paid Search
‘Tis the season to be… optimistic! New year, new you, right? Well, the same can be said for your marketing campaigns. With the shopping season behind us, brands tend to slow down. However, many brands forget Q1 is a great time to use the momentum gained from Q4....
by Direct Agents | Dec 30, 2021 | Company Culture, Marketing Strategy, Trends
The new year is a wonderful time to reflect on not only the past but what lies ahead. 2021 was a year full of unique learnings and challenges within the marketing industry. Here’s what DA leaders across disciplines anticipate going into 2022. Jackson Richards, VP of...
by Direct Agents | Nov 15, 2021 | Marketing Strategy, SEO
Last-minute shopping is a holiday tradition for many (whether intentional or not), and ecommerce businesses need to help those scrambling shoppers find the products they need, especially during Black Friday and Cyber Monday. Ecommerce brands that make it easy for...
