Industry-Leading Amazon & Retail Growth Agency

Providing Brands with an Unfair Advantage

The Most Advanced Amazon & Retail Media Agency

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GROWTH IN UNCERTAIN TIMES

We develop custom and sustainable strategies to drive business growth and profitability during volatile times and times of increasing costs.

Industry Leading Proprietary Technology

We’ve developed the most advanced, organic growth and competitive intelligence technologies, plus AI-powered campaign management.

COMPREHENSIVE & HOLISTIC

We take care of it all, from product setup to maximizing product listings, brand awareness and sales velocity, while always keeping an eye on profitability.

DATA-DRIVEN & SEAMLESS REPORTING

Marketplaces have become extremely complex and we make sure our clients have all the data they need, at their fingertips and in one place.

COLLABORATIVE & CARING TEAM

We are a passionate and dedicated team, and go above and beyond for our clients.

MULTI-MARKETPLACE MANAGEMENT

Our Unfair Technology

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AI Powered Campaign Management

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Feedback for On-page Management & Optimization Technology (FOMO)

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Custom Amazon & Retail Media Dashboards & Interface

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Competitive & Marketplace SOV Technology (Share-of-Voice & Rankings)

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Full Product Detail Page Monitoring Technology

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Real-Time Bidding Technology

Proprietary Amazon Technology

Industry’s 1st & Only Feedback for On-page Management & Optimization (FOMO) Technology

Our technology monitors all PDP changes and integrates with Amazon to pull all performance metrics in order to plot any change or performance metric against another. Understand and measure impact such as PDP change, or price vs BSR, Glance Views, Ordered Revenue, CVR, etc.

Measure SOV & Competitors By Product Category

Identify Key Competitors & Their Movements in Each Category

Daily Organic Rankings & SOV

Measure The Precise Impact Of Your Organic Optimizations & Use Learnings to Further Enhance Optimizations

Amazon Data All In One Place (AMS + Sell-Through Data)

By Day, Month, Year or Any Range, Without Limits

Hourly SOV, Enabling Precise Feedback & Bid Management

Dominate Search Results With The Lowest Bid To Maintain and Guarantee Complete Brand Protection

Share-Of-Voice (SOV) Technology - SB & SP Ads + Organic

Integration of AMS Spend and Sell-Through Data For Precise Feedback & Optimization

Amazon & Retail Media Strategy

Success in eCommerce requires a holistic and calculated strategy to grow your brand awareness, sales, and profit margins. Our team of experts develop bespoke strategies for your brand and products that encompass the spectrum of Amazon and Retail marketplaces, and if needed, all other digital media channels. We have the experience to take products from conversion-challenging to conversion-driving even in the toughest categories.

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Brand Strategy

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Product & Launch Strategy

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Media Planning, Budgeting & Forecasting

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SEO & Organic Ranking Optimization

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Brand Strategy

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Promotional Strategy

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Inventory Forecasting

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Beta Access & Testing

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Product Page Upload & Optimization

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Storefront, A+, and Creative Imagery/Design

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1P and 3P Strategy

Our Digital Retail Network

Our Digital Retail Ecosystem

Organic Approach & Strategy

With rising cost of goods, freight fees, Amazon fees and more, success in eCommerce goes far beyond just advertising efforts and must be set on a foundation of sustainable growth. An organic strategy and framework has to be developed, implemented, measured and continuously optimized to drive your business into the next stages of growth. Our team of experts, backed by our industry-first Feedback for On-Page Management and Optimization (FOMO) Technology, understands and studies your products and target customers along with each marketplaces’ search algorithm for a complete approach to your SEO, while building a cohesive brand experience to establish consumer trust and drive new customer acquisition.

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Account Setup

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Product Strategy & Listing Optimization

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Feedback for On-page Management & Optimization Technology (FOMO)

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Review Generation

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A+/Rich Media Optimization

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Storefront Design

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A/B Testing

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Pricing and Promotions Strategy and Testing

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Competitive Analysis

Multi-Marketplace Media

We take time to understand your brand, products, market demand, and competition to develop a custom strategy that will truly scale your eCommerce business. Whether it’s media planning & forecasting, non-brand and brand maximization, competitive conquesting, or dominating seasonal shopping periods like Prime Day, our data-backed Retail Media strategy maximizes advertising revenue across the world’s largest marketplaces.

Amazon
  • Sponsored Product
  • Sponsored Brand
  • Sponsored Brand Video
  • Amazon DSP
Walmart
  • Sponsored Product
  • Sponsored Brand Amplifier
  • Walmart Connect – Display Advertising
Target, Best Buy, Instacart, and more
  • Sponsored Product Placement
  • Utilize API Partners such as Criteo or CitrusAd
Wayfair
  • Sponsored Product
  • Sponsored Shops

Influencer Media

Authenticity matters when marketing your business. Consumers trust influencers up to 2X more than advertising or social content from a brand and our influencer campaigns have helped clients greatly amplify brand awareness, create brand trust and drive product sales.. Direct Agents provides full service influencer campaign management, including influencer identification & selection, campaign & content strategy, approvals & review, contracts and payments, as well as reporting and optimization. 

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Strategic Ideation

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Identifying Target Audience

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Influencer Vetting, Selection, Contracts

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Influencer Communication

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Content Review

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Oversee Campaign Launch

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Paid Amplification

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Reporting and Optimization

Our Work

Our Amazon & ECommerce Blog

Tips for Brands to Succeed on Prime Early Access Sale

Tips for Brands to Succeed on Prime Early Access Sale

We’ve all heard the rumors about this Fall Prime Day/Prime Fall Deal Event/Prime Day 2.0, but it’s now official: Prime Early Access Sale will now be on October 11-12th(!) and will offer yet another 48 hours of deals exclusively for Prime Members.  With inflation at an...

Amazon Prime Day 2022 Results

Amazon Prime Day 2022 Results

Now that Amazon’s “biggest” shopping event in history has ended, Direct Agents has recapped the biggest wins and future learnings that brands can use to plan for Amazon’s next Prime Day scheduled in the Fall.    While many predicted that Prime Day 2022 would pale...

Amazon Trending News: A Second Prime Day in 2022?

Amazon Trending News: A Second Prime Day in 2022?

Amazon has quietly announced a second Prime Day for 2022 with what they’re now calling a “Prime Fall Deal Event”, a Prime-exclusive shopping event. Given what we know about the typical big event, Prime Day, this does sound suspiciously similar. While Amazon has not...

Break Through Retail – Key Takeaways

Break Through Retail – Key Takeaways

ICYMI, here are our top takeaways from our second in-person event of the year, Break Through Retail Strategies for eCommerce Brands to Create New Opportunities.  The Next Phase for Amazon Sellers - Megan Conahan, EVP at Direct Agents and Peter Shin, Partnership...

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