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Amazon

The majority of product searches today begin on Amazon. We help Amazon sellers and vendors to maximize sales velocity and profitability across their product line.

We view Amazon as its own ecosystem, with unique customer experiences, competitors that often do not exist anywhere else, and distinctively nuanced rules for success. Our team optimizes the tactics needed to compete, and identifies the role that Amazon plays in the larger brand & digital sales strategy.

We maximize share of Amazon shelf space through organic & paid search, optimize product page design & content, and craft off-platform advertising strategy to boost rankings and product searches. Our live analytics dashboards combine product sales and media performance data, which allows for straightforward and quick decision making.

Amazon SEO
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We develop unique SEO campaigns that engage users at every level of the consideration funnel.

In addition to our focus on discoverability and awareness, we design our campaigns to drive bottom funnel performance. We increase organic visibility through expansive on-site targeting and our robust content marketing program, which is incorporated into every ecommerce campaign. We then maximize on-site conversions by optimizing UX/UI, mobile design, hierarchy, and navigation. Our SEO program is engineered to go beyond keyword rankings to attract, delight, and convert users throughout their site experience.

Amazon Paid
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Having a sophisticated paid media strategy is essential to success on Amazon.

With a holistic approach to generating on-platform demand, we build campaigns that encompass Amazon and all other digital media to drive on-platform sales. Whether it’s defending a brand, conquesting competing products, reaching new audiences, or optimizing a deals program, our Amazon Media team provides custom-tailored solutions for each of our clients.

Amazon Reporting

We’ve developed a proprietary solution for automating the extraction and storage of Amazon’s marketing and data platforms, circumventing Amazon’s API lookback limitation of 60-days.

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Our data is processed into a custom-built, Amazon-focused, cloud-based reporting dashboard; the result is a comprehensive solution that makes accessing Amazon data a seamless process while allowing for more robust performance and profitability insights than what is provided within Amazon’s platform reporting.

Amazon Data Source Connections Include: Sponsored Product Ads, Sponsored Brand Ads, Product Display Ads, Amazon DSP, and Amazon Vendor Central.

Marketplaces
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We help e-commerce brands optimize their product distribution and marketing mix.

Digital commerce marketplaces like Amazon, Ebay, Google Shopping, and Walmart have become a necessity for those wanting to maximize online sales. We help our clients stand out and build equity in those cluttered environments. Our e-commerce strategy team develops roadmaps to grow existing programs and expand into new marketplaces. We optimize sales across all channels, including website and offline, to have a holistic impact on profitability.

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