CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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Creating a Holiday SEO Content Strategy
Set Your Website Up for Success with a Holiday Content Strategy Although the final dog days of summer are just beginning to fade and temperatures are still hovering in the upper 80s, it is never too early to start planning for the holiday season. This holds especially...
Amazon Brands Can Now Email Customers via the Customer Engagement Tool
With Amazon being one of the most saturated marketplaces, brands need to set themselves apart from competitors and consistently engage with their consumer base. One of the easiest ways to do so is to opt-in and test every Beta program Amazon has to offer (and there...
A Guide to Google’s “Helpful Content Update”
As a search engine, Google’s main goal is to match users with content that’s relevant to their search. Over the years Google has made strides toward providing more relevant and tailored results through the implementation of algorithm updates. The latest step towards...
Amazon Prime Day 2022 Results
Now that Amazon’s “biggest” shopping event in history has ended, Direct Agents has recapped the biggest wins and future learnings that brands can use to plan for Amazon’s next Prime Day scheduled in the Fall. While many predicted that Prime Day 2022 would pale...
Amazon Trending News: A Second Prime Day in 2022?
Amazon has quietly announced a second Prime Day for 2022 with what they’re now calling a “Prime Fall Deal Event”, a Prime-exclusive shopping event. Given what we know about the typical big event, Prime Day, this does sound suspiciously similar. While Amazon has not...
Advertising Tips for Prime Day 2022: Prepare Now to Win Big
This year, Prime Day will take place on July 12th and 13th. It’s important for Amazon sellers to develop their Amazon Advertising plan in advance, ensuring that ads properly run, convert, and grow brand awareness. Our team has compiled essential tips that will make...
PPC Visionary Spotlight: Timothy Bachman
Timothy Bachman, a Paid Media & Technology Strategist at Direct Agents has been instrumental in creating and implementing DA’s AI bidding tool, Konami, and shopping automation tool. Working at Direct Agents since June 2019, he continues to serve in a hybrid role...
Privacy Restrictions For 2022 & What They Mean For Digital Marketing
On February 16th, Google announced a multi-year privacy initiative to build the Privacy Sandbox on Android. Google first launched its Privacy Sandbox for Chrome in the summer of 2020 with mixed results. The goal of the next phase in this initiative is to introduce...
Performance Max: Initial Findings From DA
The new fully automated Performance Max campaign has been launched across eCommerce clients at Direct Agents over the past month. The campaign encompasses multiple areas including Youtube, Display, Discovery, Gmail, and Google Maps. By targeting audiences based on...
Looking Ahead: Youtube Trends In 2022
YouTube is the second most engaging website globally and in the US alone, 81% of adults utilize it, making it the most widely used online platform. Diving into 2022, it is more vital than ever to focus on creating strong creative assets and strategies for this...
Goodbye Universal Analytics … Hello GA4!
Google announced that on July 1, 2023, standard UA (Universal Analytics) will no longer process data. For Google Analytics 360 users, the end date will be October 1, 2023. So what does this mean for advertisers? Essentially, those who have not yet made the leap to...
Break Through Retail – Key Takeaways
ICYMI, here are our top takeaways from our second in-person event of the year, Break Through Retail Strategies for eCommerce Brands to Create New Opportunities. The Next Phase for Amazon Sellers - Megan Conahan, EVP at Direct Agents, and Peter Shin, Partnership...