Retail Media
Accelerating brand growth with the power of Retail Media





























Retail Growth Strategy & Ad Management
MULTI-MARKETPLACE MANAGEMENT
INTEGRATED WITH 35+ RETAILERS
ADVERTISING STRATEGY AND EXECUTION
CUSTOMIZED SEO CONTENT FOR MARKETPLACES
ONLINE TO OFFLINE MEASUREMENT
MARKETPLACE ONBOARDING & LAUNCH
Multi-Marketplace Management
Retail Media has become the next frontier for businesses looking to capture “share of wallet” online and offline
With numerous marketplaces now offering advertising options, it’s vital to choose a partner that can effectively navigate and understand the complexities of each platform. From media planning & forecasting, non-brand and brand maximization, or dominating seasonal shopping periods, our data-backed Retail Media strategy maximizes advertising revenue across the world’s largest marketplaces.
Walmart
- Walmart Sponsored Product Advertising
- Walmart Connect – Display Advertising
Target
- Target Product Advertising
- Target Search Advertising
- Target Display Advertising
BestBuy
- BestBuy Sponsored Products
- BestBuy Onsite & Offsite Display
Instacart
- Instacart Sponsored Products
- Instacart Coupons
- Instacart Delivery Promotions
- Instacart Hero Banners
Uber Eats
- Uber Carousel Browse in Storefront
- Uber Carousel Browse in Aisle
- Uber Individual Storefront Search
- Uber All Storefront Search
Wayfair
- Wayfair Sponsored Product
- Wayfair Sponsored Shops
Home Depot, Lowe’s, Macy’s
- Sponsored Product Advertising
Multi-Marketplace Management
Retail Media has become the next frontier for businesses looking to capture “share of wallet” online and offline
With numerous marketplaces now offering advertising options, it’s vital to choose a partner that can effectively navigate and understand the complexities of each platform. From media planning & forecasting, non-brand and brand maximization, or dominating seasonal shopping periods, our data-backed Retail Media strategy maximizes advertising revenue across the world’s largest marketplaces.
Walmart
- Walmart Sponsored Product Advertising
- Walmart Connect – Display Advertising
Target
- Target Product Advertising
- Target Search Advertising
- Target Display Advertising
BestBuy
- BestBuy Sponsored Products
- BestBuy Onsite & Offsite Display
Instacart
- Instacart Sponsored Products
- Instacart Coupons
- Instacart Delivery Promotions
- Instacart Hero Banners
Uber Eats
- Uber Carousel Browse in Storefront
- Uber Carousel Browse in Aisle
- Uber Individual Storefront Search
- Uber All Storefront Search
Wayfair
- Wayfair Sponsored Product
- Wayfair Sponsored Shops
Home Depot, Lowe’s, Macy’s
- Sponsored Product Advertising
Retail Media Ecosystem










Retail Media Ecosystem










Cross-Marketplace SEO
We understand the importance of effective SEO across marketplaces for overall brand success. That’s why we develop a customized seo strategy designed to help our clients optimize their product pages and maximize traffic. Our team conducts extensive keyword research across various marketplaces to inform our listing development strategy, ensuring that each listing is optimized with beautiful, descriptive content to maximize conversion rates.
Walmart SEO Listing Development
Target SEO Listing Development
Best Buy SEO Listing Development
Marketplace Rich Media Recommendations

Measure Online-to-Offline
While e-commerce sales are increasing at a greater pace than traditional retail sales, most retail transactions in the US still occur in brick-and-mortar stores. Direct Agents, through its strengthened alliances with Walmart and Target, go the extra mile by evaluating the effect our partners’ online investments have on in-store sales and developing custom strategies to maximize sales outcomes.

New Seller Launches
Launching across new marketplaces requires specialization from start to finish. While the process can be complex and time-consuming, Direct Agents provides a comprehensive and streamlined solution for businesses looking to expand fast. With a team of experts to guide you through each step of the process, we handle everything from pre-launch preparation, to seller application, to product planning & uploads, and finally advertising execution and expansion.
Product Launch
Seller Application
Product Planning & Upload
Page Development
Operations Management
Advertising Setup & Execution

Our Proven Results
Our eCommerce Blog
Beyond Revenue: The Shift to Profitability-Driven Marketing Uncertain Times
In today's challenging economic landscape, marketing leaders are pivoting from traditional revenue-focused metrics to more sophisticated profit-centered strategies. This fundamental shift is reshaping how organizations evaluate marketing success, allocate resources,...
BeReal Ads: Why Authentic Connection Is The New Growth Strategy
In a digital landscape dominated by polished content and algorithmic feeds, BeReal has emerged as the anti-social media platform - a space where users are prompted once daily to share unfiltered, dual-camera snapshots within a two-minute window. Now, with the recent...
The Retail Revolution: 5 Paradigm Shifts Redefining Commerce in 2025
Retail is in the midst of a digital reckoning. At Shoptalk 2025, one message echoed across every keynote, panel, and hallway conversation: the future of growth won’t be won by optimizing the past. It will belong to the brands bold enough to challenge legacy metrics,...
OpenAI’s GPT-4o Image Generation: Redefining Visual Content for Marketers
OpenAI’s latest update brings image generation capabilities to GPT-4o, and introduces a new tool for marketing—enabling high-quality, on-brand visual content at scale. As visual storytelling becomes a core differentiator for brands, GPT-4o’s image generation tools...
Beyond Search: How Amazon’s Clean Room is Shaping the Future of Ad Strategy
In today's digital landscape where privacy regulations tighten and third-party cookies crumble, marketers face an unprecedented dilemma: how to acquire new customers while respecting consumer privacy. Amazon Marketing Cloud (AMC) emerges as the solution that bridges...
A Balanced Media Mix: How to Fuel Sustainable Growth
A Balanced Media Mix: How to Fuel Sustainable Growth Marketing leaders face an ongoing challenge: delivering measurable results in an increasingly fragmented and expensive digital landscape. The instinct is to double down on performance marketing—paid search, social,...
Who we are
We are a
culture first agency
Innovation starts with diversity of thought and constant experimentation. We’ve developed a culture that’s committed to accelerating your growth and encouraging a community of visionary thinkers.