Retail Media
Accelerating brand growth with the power of Retail Media
Retail Growth Strategy & Ad Management
MULTI-MARKETPLACE MANAGEMENT
INTEGRATED WITH 35+ RETAILERS
ADVERTISING STRATEGY AND EXECUTION
CUSTOMIZED SEO CONTENT FOR MARKETPLACES
ONLINE TO OFFLINE MEASUREMENT
MARKETPLACE ONBOARDING & LAUNCH
Multi-Marketplace Management
Retail Media has become the next frontier for businesses looking to capture “share of wallet” online and offline
With numerous marketplaces now offering advertising options, it’s vital to choose a partner that can effectively navigate and understand the complexities of each platform. From media planning & forecasting, non-brand and brand maximization, or dominating seasonal shopping periods, our data-backed Retail Media strategy maximizes advertising revenue across the world’s largest marketplaces.
Walmart
- Walmart Sponsored Product Advertising
- Walmart Connect – Display Advertising
Target
- Target Product Advertising
- Target Search Advertising
- Target Display Advertising
BestBuy
- BestBuy Sponsored Products
- BestBuy Onsite & Offsite Display
Instacart
- Instacart Sponsored Products
- Instacart Coupons
- Instacart Delivery Promotions
- Instacart Hero Banners
Uber Eats
- Uber Carousel Browse in Storefront
- Uber Carousel Browse in Aisle
- Uber Individual Storefront Search
- Uber All Storefront Search
Wayfair
- Wayfair Sponsored Product
- Wayfair Sponsored Shops
Home Depot, Lowe’s, Macy’s
- Sponsored Product Advertising
Multi-Marketplace Management
Retail Media has become the next frontier for businesses looking to capture “share of wallet” online and offline
With numerous marketplaces now offering advertising options, it’s vital to choose a partner that can effectively navigate and understand the complexities of each platform. From media planning & forecasting, non-brand and brand maximization, or dominating seasonal shopping periods, our data-backed Retail Media strategy maximizes advertising revenue across the world’s largest marketplaces.
Walmart
- Walmart Sponsored Product Advertising
- Walmart Connect – Display Advertising
Target
- Target Product Advertising
- Target Search Advertising
- Target Display Advertising
BestBuy
- BestBuy Sponsored Products
- BestBuy Onsite & Offsite Display
Instacart
- Instacart Sponsored Products
- Instacart Coupons
- Instacart Delivery Promotions
- Instacart Hero Banners
Uber Eats
- Uber Carousel Browse in Storefront
- Uber Carousel Browse in Aisle
- Uber Individual Storefront Search
- Uber All Storefront Search
Wayfair
- Wayfair Sponsored Product
- Wayfair Sponsored Shops
Home Depot, Lowe’s, Macy’s
- Sponsored Product Advertising
Retail Media Ecosystem
Retail Media Ecosystem
Cross-Marketplace SEO
We understand the importance of effective SEO across marketplaces for overall brand success. That’s why we develop a customized seo strategy designed to help our clients optimize their product pages and maximize traffic. Our team conducts extensive keyword research across various marketplaces to inform our listing development strategy, ensuring that each listing is optimized with beautiful, descriptive content to maximize conversion rates.
Walmart SEO Listing Development
Target SEO Listing Development
Best Buy SEO Listing Development
Marketplace Rich Media Recommendations
Measure Online-to-Offline
While e-commerce sales are increasing at a greater pace than traditional retail sales, most retail transactions in the US still occur in brick-and-mortar stores. Direct Agents, through its strengthened alliances with Walmart and Target, go the extra mile by evaluating the effect our partners’ online investments have on in-store sales and developing custom strategies to maximize sales outcomes.
New Seller Launches
Launching across new marketplaces requires specialization from start to finish. While the process can be complex and time-consuming, Direct Agents provides a comprehensive and streamlined solution for businesses looking to expand fast. With a team of experts to guide you through each step of the process, we handle everything from pre-launch preparation, to seller application, to product planning & uploads, and finally advertising execution and expansion.
Product Launch
Seller Application
Product Planning & Upload
Page Development
Operations Management
Advertising Setup & Execution
Our Proven Results
Our eCommerce Blog
From Clicks to Commands: How AI Browsers Are Redefining E-Commerce
AI is changing how people shop. What started as chat experiments inside ChatGPT and Perplexity is turning into the foundation of a new kind of internet, where AI doesn’t just recommend products, it completes the purchase. This marks the beginning of agentic commerce,...
From Marketplace to Loyalty: Designing the Modern Shopper
Consumer buying behavior no longer follows a neat, linear funnel. Today's consumers discover products on TikTok, evaluate them on Amazon or Reddit, and purchase wherever feels most convenient in that specific moment. Trying to force customers into a single channel...
E-Commerce’s Quiet Comeback: Why the COVID Peak Actually Matters Now
In 2020, a decade of e-commerce growth happened in a matter of months. Nearly 16% of U.S. retail spending shifted online overnight, not by choice, but by necessity. For a moment, it felt like we had hit fast forward on the digital future. Then came the reset....
The Retail Media Disconnect: Why Your Spend Isn’t Paying Off
Retail media networks like Amazon Ads, Walmart Connect, and Instacart Ads are capturing more marketing dollars than ever. Yet as budgets grow, so does the performance gap. Once celebrated as closed-loop, high-ROAS machines, retail media is now leaving many marketers...
The Rise of the Omnichannel Shopper: Prime Week Trends and Insights
Prime Day 2025 demonstrated that mid-July shopping is no longer just a brief two-day event but has evolved into a full-blown omnichannel experience. U.S. consumers spent over $24.1 billion online, up more than 30% from the previous year, and 63% of households placed...
The Amazon Prime Effect: Capturing Share & Margin Growth Across Retail Channels
Mid-July is no longer just Amazon’s stage; it is now a full-blown retail battleground. It has evolved into a high-stakes, multi-platform promotional cycle anchored by Amazon Prime Day (July 8-11), Walmart Deals (July 8-13), Target Circle Week (July 6-12), and TikTok’s...
Who we are
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culture first agency
Innovation starts with diversity of thought and constant experimentation. We’ve developed a culture that’s committed to accelerating your growth and encouraging a community of visionary thinkers.











