Paid Search
Invest in results, not just clicks. Transform your brand into an industry leader with our Paid Search experts.
Best in class Paid Search Performance & Strategy Agency
Enterprise Paid Search Strategy
We are your business partners, not just consultants. Our industry leading paid search strategy team works with you to empower your business to achieve new levels of growth.
AI-Powered Campaign Performance & Personal Campaign Management
Supercharge your campaigns to acquire customers at scale with our mix of custom API campaign bidding automation and exceptional human campaign management
Internationalization & Localization
Capture consumer intent across the globe with targeted keywords, customized ad copy, and regional search engines to connect with people in their own tone and language
Google and Microsoft Advertising Premier Agency
This rare designation gives us dedicated support from Google and Microsoft advertising representatives, from troubleshooting to growth opportunities
Shopping Feed Management
Grow consumer sales with our advanced paid and organic shopping shopping strategies meant to maximize profit and prevent revenue loss
Performance YouTube Strategy and TV
From mobile to CTV devices, we go beyond brand awareness and help YouTube drive sales across the marketing funnel to grow your business
Custom and Proprietary Paid Search Technology
Data driven paid search performance is who we are. Our team of experts proudly dismiss the “one-size fits all” approach to paid search campaign management. We employ machine learning to ensure your campaigns are truly data driven, but with a strategy tailored to your business:
We work with you to understand what your business goals are, and from there, we find the right bidding strategy for your business from our custom API bid strategy library.
By employing machine learning, we take the guess-work out of campaign bidding and deliver unprecedented growth and efficiency for your business.
Simultaneously, our experts are constantly analyzing the bidding strategies’ performance to make any and all adjustments to the algorithms to give you peace of mind that your campaigns are not left on auto-pilot with no oversight.
Enterprise Paid Search Strategy – Global Capabilities
| Strategy | AI-Powered Campaign Management | Shopping Feed Management | Shopping Feed Management |
|---|---|---|---|
| Omnichannel media planning | Custom Bidding API Implementation | Google & Bing Campaigns | In-House Video Ad Creation |
| Exhaustive account audit | Proprietary account scripts | Product Group Structure | YouTube Select & YouTube CTV |
| Online-offline attribution | ROAS, CPA, SOV and Sales Automated bidding strategies | Product Attribute and Description Testing | True-View for Action |
| Macro and micro conversion optimization | Dynamic Remarketing | Promotion Management | YouTube Shopping Campaigns |
| Competitor SOV Analysis | Back-end goal campaign optimization | Feed Health Audit | Constant creative testing |
What Makes our Paid Search Strategy Unique
We Are Not Just Your Paid Search Marketing Agency.
We Are Your Business Partner.
When you entrust us with your paid search investment, we take it to heart. From our very first meeting to ongoing management, we are dedicated to the success of your business.
We begin with a business overview discussion, identifying not only your current business goals but also your future ones. Our mission is to help you achieve your future goals faster and help you discover new opportunities for growth, such as new campaign types or new world markets.
From there, we perform an exhaustive audit of your current paid search campaigns, identifying major weaknesses that need to be corrected immediately, as well as strengths that we will make even stronger. We then create a plan of attack, outlining our initial roadmap for success.
We use our roadmap to inform our omnichannel media plan, prioritizing investment in existing areas key to the growth of your business, as well as new opportunities to test.
We identify micro-conversion activities such as add-to-cart, email sign-ups, white paper downloads, demo video views, among other activities, to better understand your customers and nurture them from consideration to purchase.
Once you and our team are aligned on strategy, we activate media, using our data driven approach to achieve your goals. We continually test everything - keywords, ad copy, bidding strategies, landing pages, campaign types and more to find the right mix essential for success.
