Amazon Series: Navigating Amazon Advertising

Amazon Series: Navigating Amazon Advertising

Amazon is taking a big step in digital ad sales with its plan to increase the available space for its Sponsored Products ads by placing them around the internet. Amazon’s Sponsored Ads are Amazon’s main ad format where they run campaigns that are associated with terms...
AMAZON SERIES: Amazon Exclusives

AMAZON SERIES: Amazon Exclusives

In 2015, Amazon launched Amazon Exclusives. Amazon Exclusives grew immensely in the first year; what started with just fifteen sellers turned into more than 600 brands and 200,000 products with sales growing by more than 250%. If your brand fits the qualifications,...
Amazon Prime Day: Last Minute Tactics for Marketers

Amazon Prime Day: Last Minute Tactics for Marketers

With all signs pointing to Amazon Prime Day starting on July 16th in 2018 and only lasting a total of 36 hours, there is a huge rush to ensure brands are set up for success. Last year, Prime Day was the biggest shopping day with a 100%-150% increase in attributed ad...
Direct Agents Expands LA Presence

Direct Agents Expands LA Presence

We’re excited to announce that we’re expanding our presence in Los Angeles. Since our inception in 2003, Direct Agents has been a leader in digital advertising with a key focus on media, analytics, and creative. Building our OTT practice, we’ve seen an influx of...