by Direct Agents | Dec 17, 2019 | Creative, News
A few weeks ago my team and I attended the Digiday Video Advertising Summit in serene Palm Springs! This conference discussed how brands and agencies can address challenges and opportunities in an ever-fragmented video marketplace. I was fortunate enough to be able to...
by Direct Agents | Nov 27, 2019 | Analytics & Tech, News
CCPA (California Customer Privacy Act) As you may have heard, CCPA (California Customer Privacy Act) goes into effect in the new year (January 1st, 2020). This regulation requires brands to clearly expose what personal data is being collected and how it is used....
by Direct Agents | Nov 25, 2019 | Creative, News
Adobe MAX 2019 presented us with incredibly insightful information over 3 jam-packed days of 300+ inspiring sessions, labs, and workshops. As the Creative Development Manager at Direct Agents, I was thrilled to attend the conference with my team and listen to other...
by Direct Agents | Nov 6, 2019 | News, SEO
Everybody knows the dynamic duo, Bert and Ernie, from the beloved children’s show Sesame Street — but that’s not the Bert we’re talking about here. We’re discussing the new Google update and how it can impact your SEO strategy planning. What is BERT? BERT...
by Direct Agents | Oct 17, 2019 | News
Josh Boaz, Co-founder of Direct Agents, and Mat Zucker, a partner at Prophet, a global consultancy, have joined together to launch “Rising,” a bi-weekly podcast celebrating the fast movers in marketing, media, and innovation. Boaz and Zucker launched Rising as a...
by Direct Agents | Oct 15, 2019 | Analytics & Tech, News
As GDPR enforcement continues to ramp up and CCPA regulations are set to go into effect on January 1st, 2020, the marketing data ecosystem as we know it is rapidly evolving. With data collection and markets becoming more strictly regulated, a brand’s 1st-party...
