by Direct Agents | Oct 13, 2021 | eCommerce
The most coveted product by consumers across the globe, especially during the holiday season, isn’t a product at all — it’s a service. While most brands have their own D2C site, Amazon provides a level of convenience rarely found elsewhere in eCommerce, making it a...
by Direct Agents | Oct 12, 2021 | eCommerce, News
Amazon recently announced its latest updates to paid advertising: brands can now reach customers with video ads in two new ways: As they browse product detail pages As they filter search results for products similar to yours Product and category targeting is not new...
by Direct Agents | Sep 30, 2021 | eCommerce, News
We are proud to announce that Direct Agents is now listed in Amazon’s Partner Directory! As an agency with partner status from Amazon Advertising, Direct Agents demonstrates an industry-recognized understanding of Amazon advertising. Direct Agents looks forward to...
by Direct Agents | Sep 30, 2021 | eCommerce
Within the last couple of months, Amazon Sponsored Display has quickly increased its capabilities and will most likely continue to grow its features. This means advertisers will have more customization opportunities and access to advertising tools that were previously...
by Direct Agents | Sep 24, 2021 | eCommerce
Thank you for joining us for our Holiday Amazon planning webinar! In case you missed it, or if you want to rewatch it, please see our recap and videos linked below. Don’t Sacrifice Brand Awareness for the Sake of RoAS Brand awareness is just as important to...
by Direct Agents | Sep 2, 2021 | eCommerce, Marketing Strategy
You may have heard the recent news that Amazon just overtook Walmart as the largest retailer (outside of China) in the world. Amazon’s sales grew by an astounding estimated $200 billion in the past year while Walmart’s only grew by $24 billion. Amazon’s exorbitant...
