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Direct Agents Search: Our Methodology Behind Paid Search, SEO and Analytics

  • Jun 20, 17
  • Dan
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Watch the Heads of our Search Teams (SEM, SEO & Analytics) explain the Direct Agents' process and methodology to data-driven, performance-focused digital customer acquisition. Hear from our experts about the unique differences that Direct Agents brings for their clients.

 

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Employee Story: From Intern to Paid Search Supervisor

  • Dec 29, 16
  • admin
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My name is Brendan Strauss. I was an intern here for quite a while, and I was given an opportunity to really apply myself not at the intern level, but beyond that. My initial interview, I was asked what I know about the search side of advertising and SEO, and I was able to say one thing, I knew what SEO stood for. Really, it was a steep learning curve, but everything I've learned has been here. Once I really got SEO down pat, I was given the opportunity to learn the other side, which is paid search.

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SEO Case Study: How to beat out OTAs in Search Results

  • Dec 29, 16
  • admin
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Like most SEO campaigns, our story begins with a large client problem. A major North American transportation company's website was negatively impacted by Google's Penguin update, resulting in a loss of the majority of their non branded organic rankings. Organic traffic and revenue plummeted year over year as a result. Direct Agents, with the help of the Bright Edge platform, began this company's SEO engagement in 2015 to help regain this loss in traffic, rankings, and revenue.

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Leverage YouTube Advertising for Your Direct Response Campaign

  • Dec 29, 16
  • admin
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At Direct Agents, digital video has become a vital segment in our omni-channel approach. We strive to educate marketers on how to leverage YouTube advertising for the most effective direct response campaigns.

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What to Expect in 2016 Digital Marketing

  • Dec 29, 16
  • admin
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Retail and Ecommerce marketers, attend our Event at Google on Ecommerce Trends for 2016. It is on February 5th at 9 AM to 11:30 AM. Please email marketing@directagents.com to RSVP.

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Maximize your Mobile App Installs with Adwords

  • Dec 29, 16
  • admin
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Daniel: Hi Everyone. Thanks for joining us today. I'm Daniel Owen, VP of Search over at Direct Agents and today we're going to be speaking about how to manage a successful campaign for mobile apps and Google. To help me do that, Lauren, from Google, she's our account strategist.

Lauren: Hi Everyone and thank you for having me, Daniel. I think you're right on in that the mobile apps phase presents a whole new frontier of opportunity for our advertisers to engage with their core user base in a creative and convenient way.

Daniel: What are some of your favorite apps?

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