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Amazon Breakfast: Breaking The Amazon Code

Jan 23, 2018
Direct Agents's picture
Direct Agents       Category: Search   
  • Jan 23, 18
  • Direct Agents
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On November 30, Direct Agents hosted a breakfast at the W Hotel presenting on current challenges with Amazon advertising as well as some important solutions. Direct Agents has a dedicated team of strategists and analysts that conquer in the Amazon ecosystem, and this reel highlights some key points on how your brand can perform well on Amazon.

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Paid Search Webinar With Google Questions and Answers

Jan 23, 2018
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Direct Agents       Category: Search   
  • Jan 23, 18
  • Direct Agents
  • 0 Comments

Delivering relevant answers to users queries has been almost universally profitable for advertisers. Google continues to develop its search engine from helping answer users questions to more simply helping users complete tasks and delivering far more personalized results over time to queries searched. The audience searching for specific queries may react differently to the answers provided, and current/near-future audience targeting capabilities are slated to revolutionize forward-thinking advertiser's search advertising strategies.

Key Takeaways:

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Paid Search Webinar With Google

Jan 23, 2018
Direct Agents's picture
Direct Agents       Category: Search   
  • Jan 23, 18
  • Direct Agents
  • 0 Comments

Delivering relevant answers to users queries has been almost universally profitable for advertisers. Google continues to develop its search engine from helping answer users questions to more simply helping users complete tasks and delivering far more personalized results over time to queries searched. The audience searching for specific queries may react differently to the answers provided, and current/near-future audience targeting capabilities are slated to revolutionize forward-thinking advertiser's search advertising strategies.

Key Takeaways:

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Direct Agents X Google - Leveraging Business Intelligence to Increase Sales

Jan 23, 2018
Direct Agents's picture
Direct Agents       Category: Search   
  • Jan 23, 18
  • Direct Agents
  • 0 Comments

Analytics has never been more important for businesses than it is today. At Direct Agents, we understand the importance of data accuracy and the full-scale tracking capabilities used to monitor and optimize marketing efforts across all channels. Let our Analytics experts provide you with the insights needed to drive your businesses forward.

If you have any questions or would like to learn how we can help with your brand's Analytics, please contact us at hello@directagents.com

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Direct Agents Search: Our Methodology Behind Paid Search, SEO and Analytics

Jan 12, 2018
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Daniel Owen       Category: SearchSEO   
  • Jan 12, 18
  • Daniel Owen
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Watch the Heads of our Search Teams (SEM, SEO & Analytics) explain the Direct Agents' process and methodology to data-driven, performance-focused digital customer acquisition. Hear from our experts about the unique differences that Direct Agents brings for their clients.

 

 

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Employee Story: From Intern to Paid Search Supervisor

Dec 29, 2016
admin       Category: Search   
  • Dec 29, 16
  • admin
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My name is Brendan Strauss. I was an intern here for quite a while, and I was given an opportunity to really apply myself not at the intern level, but beyond that. My initial interview, I was asked what I know about the search side of advertising and SEO, and I was able to say one thing, I knew what SEO stood for. Really, it was a steep learning curve, but everything I've learned has been here. Once I really got SEO down pat, I was given the opportunity to learn the other side, which is paid search.

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SEO Case Study: How to beat out OTAs in Search Results

Dec 29, 2016
admin       Category: Search   
  • Dec 29, 16
  • admin
  • 0 Comments

Like most SEO campaigns, our story begins with a large client problem. A major North American transportation company's website was negatively impacted by Google's Penguin update, resulting in a loss of the majority of their non branded organic rankings. Organic traffic and revenue plummeted year over year as a result. Direct Agents, with the help of the Bright Edge platform, began this company's SEO engagement in 2015 to help regain this loss in traffic, rankings, and revenue.

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Leverage YouTube Advertising for Your Direct Response Campaign

Dec 29, 2016
admin       Category: Search   
  • Dec 29, 16
  • admin
  • 0 Comments

At Direct Agents, digital video has become a vital segment in our omni-channel approach. We strive to educate marketers on how to leverage YouTube advertising for the most effective direct response campaigns.

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What to Expect in 2016 Digital Marketing

Dec 29, 2016
admin       Category: Search   
  • Dec 29, 16
  • admin
  • 0 Comments

Retail and Ecommerce marketers, attend our Event at Google on Ecommerce Trends for 2016. It is on February 5th at 9 AM to 11:30 AM. Please email marketing@directagents.com to RSVP.

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Maximize your Mobile App Installs with Adwords

Dec 29, 2016
admin       Category: Search   
  • Dec 29, 16
  • admin
  • 0 Comments

Daniel: Hi Everyone. Thanks for joining us today. I'm Daniel Owen, VP of Search over at Direct Agents and today we're going to be speaking about how to manage a successful campaign for mobile apps and Google. To help me do that, Lauren, from Google, she's our account strategist.

Lauren: Hi Everyone and thank you for having me, Daniel. I think you're right on in that the mobile apps phase presents a whole new frontier of opportunity for our advertisers to engage with their core user base in a creative and convenient way.

Daniel: What are some of your favorite apps?

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Introducing Direct Agent's Client Search Portal

Dec 29, 2016
admin       Category: Search   
  • Dec 29, 16
  • admin
  • 0 Comments

Daniel: Hi, I'm Daniel Owen, VP of Search over at Direct Agents, and today we have with us David over from Google. We're going to be going over the holiday planning strategies and get into a lot of additional tips and tactics.

David: Last year, during Black Friday, 40% of all e-commerce purchases were made on a mobile device. It's really marking a new trend in digital space, and mobile, it's here to stay. 60% of all time spent on e-media is on mobile devices.

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