Omni-Channel eCommerce
We Help Brands Navigate the Complexities of Retail to Achieve Meaningful, Long-term Value
Omni-Channel eCommerce
We Help Brands Navigate the Complexities of Retail to Achieve Meaningful, Long-term Value
The contemporary shopper explores and buys everywhere, but new capabilities, new buying models, and lack of transparency make it difficult for brands to develop a cohesive and holistic strategy.
Direct Agents manages every touchpoint of your retail strategy, turning fragmentation into a seamless omnichannel experience.
Retail Strategy & Growth Expansion
Product & Investment Strategy
Integrated Media
User Experience
Measurement & Modeling
Mapping Your
Shopper’s Journey
Direct Agents meticulously charts the shopper journey within your category to ensure that every interaction with your brand is optimized for engagement, conversion, and loyalty. Our approach is designed to meet customers at each critical phase of their shopping experience, from initial awareness to long-term brand loyalist.
Invest for Long-
Term Profitability
Our strategic approach first determines the true cost of delivering a product to the customer, serving as the basis for tailored strategies designed to optimize to long term profitability. This comprehensive understanding allows us to precisely adjust our methods to better fit the specific needs and contexts of different retail environments.
Custom Product Approaches
Tailoring strategies to unique retailer profiles, customer demands, and fee structures.
Investment for Growth
Managing traffic, demand generation/capture, and price elasticity to maximize profitability.
True Cost
Analysis
Evaluating total costs across distribution points for more accurate profitability assessments.
(Fully) Integrated
Media
With over 50+ partner integrations, we provide holistic media management that covers all digital retailers and channels. With proprietary technology for bid optimization, media mix modeling, and performance forecasting, Direct Agents ensures your brand optimal exposure across each touchpoint of the shopper funnel.
Performance Media
Strategy, planning, and execution across all digital channels.
Market Analysis
Utilizing advanced AI to gain competitive insights and craft go to market.
Content Marketing & SEO
From funnel optimization to strategic landing page development.
Comprehensive
Measurement
& Modeling
Incrementality reigns in Retail. Our robust reporting and modeling tools delve deep into the drivers of incremental growth, blending online and offline data to craft the optimal mix to drive profitability and LTV. Our Media Mix model predicts the ideal outcomes for investment based on your first-party audience, which is then fed back into the larger Retailer strategy.
Advanced
Reporting
Custom dashboards providing a holistic performance overview.
Impact
Analysis
Detailed sales attribution to measure online and offline campaign effectiveness.
Media Mix
Modeling
Using statistical models to allocate media spend efficiently.
Our Proven Results
Blog Feed
From Cost Center to Profit Engine: Transforming Marketing’s Role for Business Growth
There’s a growing recognition inside forward-thinking companies that marketing, when built the right way, should be treated as a core lever of business performance, not just an operating expense, but recognition alone isn’t enough. The shift from cost center to growth...
Beyond Revenue: The Shift to Profitability-Driven Marketing Uncertain Times
In today's challenging economic landscape, marketing leaders are pivoting from traditional revenue-focused metrics to more sophisticated profit-centered strategies. This fundamental shift is reshaping how organizations evaluate marketing success, allocate resources,...
BeReal Ads: Why Authentic Connection Is The New Growth Strategy
In a digital landscape dominated by polished content and algorithmic feeds, BeReal has emerged as the anti-social media platform - a space where users are prompted once daily to share unfiltered, dual-camera snapshots within a two-minute window. Now, with the recent...